How often does Google update search results? Everything you need to know

How often does Google update search results? Everything you need to know

   Google regularly updates the search results. However, there is no exact answer as it depends on many different factors, such as how often the information needs to be updated, what new content has been published, which websites have published the content, the website’s authority and topical relevance, and so on. much more.

Therefore, how often Google updates search results  depends on their ranking factors, the query, and the available content inventory.

For example, if we look at the keyword “premier league table,” we will see that it is constantly changing every time a new match is played and changes are made to the table.

But then a keyword like “how do I know how old a tree is?” will change less often because the current results already answer the question perfectly and the information does not change.

To understand how often Google updates search results, you need to understand the Query Deserves Freshness algorithm, as it determines when users want new information and when they don’t. So this will affect the changing frequency of the search results.

But as a general rule, informational keywords that change quickly, like those related to news, recent events, or other topics where information changes often, will make search results more unpredictable.

So, looking for evergreen content with little competition has much more potential for you in the long run, since you can get consistent traffic without having to update your content all the time to stay at the top of the search results.

How do I refresh Google search results?

The best and fastest way to refresh your web page in search results is to request indexing using Google Search Console.:

  • Login to your GSC account, where your website is registered.
  • Enter the URL you want to refresh in the search results in the “Inspect bar” at the top.
  • And then click on “Request Indexing.”

However, don’t worry if you’re just updating your content and not inspecting it with Google Search Console, as the Google bot itself will regularly try to inspect your content to look for any changes or updates.

However, you should keep in mind that having Google crawl your website more often is not always a good thing, as it significantly increases the load on the server and thus slows down your website.

That’s why Google tries to figure out how often to crawl your site to always provide the most up-to-date information but not overload your server and website.

For example, news sites are crawled more often than evergreen sites. Also, different types of pages will be crawled differently; for example, homepages or category pages may be crawled more often than product pages as they tend to change more often.

Watch this video for more information:

How Google finds and crawls your site

There are several methods to help Google find and crawl your website, but first let me explain how Google actually discovers web pages and crawls the web.

Google uses web crawlers to find and include pages on the Internet in their index. The web crawlers look at the pages and follow the internal and external links on those pages, moving from link to link and informing Google about those pages so they can be scanned and analysed for search results.

For example, when you publish a new blog entry on your website and the new blog entry appears on your hub page or category page, Google may follow the link from your category or hub page to your new blog entry and include it in their index and then in related search results.

But like I said, there are a few ways Google can find and crawl your website:

  • By crawling your internal links: As already explained, Google will crawl your internal links, which is why a good SEO website architecture and internal linking strategy are essential.
  • Check your sitemap: New pages are also discovered by looking at your sitemap. This is a list of pages on your website for Google to crawl.
  • Using the Google Search Console Inspect Tool: As you’ve already been shown, you can also use the inspection tool in GSC to let Google know about your new or updated content.

Will Google’s search results change?

Yes, Google’s search results change based on many factors, including location, personalization, search intent, device, a user’s history, and algorithm changes. Therefore, it is essential to adapt your SEO strategy to these changes.

And there are many more aspects that Google takes into account when drawing the search results for a query. That’s why you see your stats fluctuating in your GSC account.

For example, if one can use a VPN, certain search results may look completely different based on the country where the user is located.

That’s why you also see that many of your ads are personalised based on information that Google knows about you. Google tries to provide you with the most personalised results. That way, they take everything into account.

How long does it take to index a new page or website?

Indexing your new pages or website on Google can take anywhere from hours to days, or even weeks or months. This all depends on whether you are indexing just one page, a few pages, or hundreds of pages.

It can also depend on other factors such as competition for keywords, niche, and many more.

And your page may also be indexed but not appear in search results, which may be because the keyword difficulty is too high.

For example, many of my keywords don’t rank in the search results because the competition is simply too great.

Like the keyword “white hat SEO,” which has a difficulty level of only 41.

But if you look at the SERP competition, only websites with very high authority scores appear for such keywords.

trackingSo if you want to know exactly when Google is indexing and displaying your content, you should use rank Tracking tools like SE Ranking.

By tracking your target keyword from the first day you publish your new content on your website, you will know exactly which keywords are too difficult and which types of keywords your website ranks better for, and you can adjust your SEO content marketing plan accordingly.

Speed up the indexing of your website.

With that, you can also speed up the indexing of your website. Here are six tips to speed up the indexing of your website:

1. Improve your internal link structure: As mentioned, internal links are used by Google and can improve website indexing, new pages, and newly updated pages.

2. Create Google Search Console : By creating Google Search Console, you can use the inspection tool to help Google index your new content or reindex newly updated content.

3. Submit a sitemap to GSC: A sitemap is a list of pages on your website that helps Google index your content. Google makes it super easy to submit your sitemap.

4. Request a URL Inspection: As mentioned, using the inspection tool can help you crawl and index your web page. Absolutely, every time you publish or update your content, you should use the inspection tool in GSC.

5. Update Publish Date:   Every time you run historical optimization, don’t forget to update your publish date. This will inform Google that your content has changed. It also appears in the sitemap.

How often does Google crawl a site?

This depends on many different factors, such as how often you publish or update your content, what your website authority is, and the social signals your website receives. However, you can expect Google to crawl your website anywhere from a few hours to a month.

If your website has not been crawled for more than 30 days, you should definitely start investing in what could be the cause by doing an SEO competitive analysis and  backlink audit.

To see if your website is being crawled or not, you can check “Crawl statistics” in the Google Search Console settings.

How to get Google to crawl your website more often

Of course, you want Google to crawl your website as often as possible without overloading your server or slowing down the loading time of your website.

So here are eight best practises to help Google crawl your website:

  1. Publish more often: The most effective way to get Google to crawl your website is to publish more often on your website, whether it is category pages, product pages, blog posts, or news. The more often you publish new content, the more often Google will try to rank your crawl website.
  2. Perform historical optimization: AKA, updating old content on your website not only helps you increase organic traffic and ranking but also forces Google to crawl your website.
  3. Update your sitemap:  If you use an SEO plugin like Rank Math, your sitemap will be automatically updated every time you publish or update your web page.
  4. Internal links should always be included because they are the primary way Google discovers pages.This is why you should always include internal links on your pages, especially in your body or main content.
  5. Start with link building. Not only internal links are crawled, but also external links. Therefore, the more links you build, the more access points you have to your website from external sources that can be accessed by a Google bot.
  6. Share your content on social media: Google tracks social shares, and if they see high social media activity, they can focus more on your website, including crawling it.
  7. Improve page click depth: If your page click depth is 4, 5, or 6 or higher, Google generally considers the page less important to you and will crawl it less. Try to keep the click depth on all of your pages between 1 and 3.
  8. Increase your server resources: In many situations, crawlability is greatly affected by server response. If you have cheap hosting, Google will most likely crawl your website less often so as not to overload your servers. Therefore, invest in good hosting such as SiteGround, Digital Ocean, or Ezoic.

How often does Google perform algorithm updates?

It seems that Google is making more and more changes year after year. It is estimated that Google changes or tweaks its algorithm about 500 times a year. However, this number could be much higher, and by 2022, Google could make more than 1,000 changes to its algorithm.

Google makes algorithm changes all the time, and they try to improve the relevance of their ranking content as it shows up in search results over time.

How to keep up with Google’s algorithm changes

Obviously, you won’t be able to see all of the changes, as Google doesn’t publicly display every single tweak and change to their search algorithm. However, various websites continue to look for minor and major updates.

Here you will see links to the websites announcing changes to the Google algorithm.

  • Google Search Central Blog (search in the left sidebar)
  • magazine about search engines
  • Country of search engines
  • Moz

Not only that, but if you use an SEO tool like SE Ranking, they also include it in their tool so you can easily compare your ranking, search visibility, and other aspects.

Why does SEO take so long?

It is widely believed that it can take months or years for websites to see results. However, with a good SEO strategy, you can see results within the first few months. It all comes down to the SEO keywords you target, the changes you make, the SEO techniques you use, and, of course, Uncle Google.

It’s important to note that even if you implement all of the SEO best practices, it may take a while for Google to recognise all those changes.

But in general, SEO takes so long due to limited resources that if you can only publish a few articles per month and make only a few changes, then your SEO will take much longer than if you publish tens or even hundreds of articles per month.

So remember that SEO has two sides to a coin: one is you and how well you implement all SEO best practices, and the second is how quickly Google will see this and start recognising you for it!


So, how often does Google update its search results? This really depends on many factors that you can and cannot influence. However, as you’ve seen, there are many different ways to improve your website’s searchability.

So, as you can see from how often Google crawls your website, it comes down to all aspects of SEO, such as technical SEO,  on-page SEO, and content writing SEO.


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