How often does Google update search results? Everything you need to know

   Google regularly updates the search results. However, there is no exact answer as it depends on many different factors, such as how often the information needs to be updated, what new content has been published, which websites have published the content, the website’s authority and topical relevance, and so on. much more.

Therefore, how often Google updates search results  depends on their ranking factors, the query, and the available content inventory.

For example, if we look at the keyword “premier league table,” we will see that it is constantly changing every time a new match is played and changes are made to the table.

But then a keyword like “how do I know how old a tree is?” will change less often because the current results already answer the question perfectly and the information does not change.

To understand how often Google updates search results, you need to understand the Query Deserves Freshness algorithm, as it determines when users want new information and when they don’t. So this will affect the changing frequency of the search results.

But as a general rule, informational keywords that change quickly, like those related to news, recent events, or other topics where information changes often, will make search results more unpredictable.

So, looking for evergreen content with little competition has much more potential for you in the long run, since you can get consistent traffic without having to update your content all the time to stay at the top of the search results.

How do I refresh Google search results?

The best and fastest way to refresh your web page in search results is to request indexing using Google Search Console.:

  • Login to your GSC account, where your website is registered.
  • Enter the URL you want to refresh in the search results in the “Inspect bar” at the top.
  • And then click on “Request Indexing.”

However, don’t worry if you’re just updating your content and not inspecting it with Google Search Console, as the Google bot itself will regularly try to inspect your content to look for any changes or updates.

However, you should keep in mind that having Google crawl your website more often is not always a good thing, as it significantly increases the load on the server and thus slows down your website.

That’s why Google tries to figure out how often to crawl your site to always provide the most up-to-date information but not overload your server and website.

For example, news sites are crawled more often than evergreen sites. Also, different types of pages will be crawled differently; for example, homepages or category pages may be crawled more often than product pages as they tend to change more often.

Watch this video for more information:

How Google finds and crawls your site

There are several methods to help Google find and crawl your website, but first let me explain how Google actually discovers web pages and crawls the web.

Google uses web crawlers to find and include pages on the Internet in their index. The web crawlers look at the pages and follow the internal and external links on those pages, moving from link to link and informing Google about those pages so they can be scanned and analysed for search results.

For example, when you publish a new blog entry on your website and the new blog entry appears on your hub page or category page, Google may follow the link from your category or hub page to your new blog entry and include it in their index and then in related search results.

But like I said, there are a few ways Google can find and crawl your website:

  • By crawling your internal links: As already explained, Google will crawl your internal links, which is why a good SEO website architecture and internal linking strategy are essential.
  • Check your sitemap: New pages are also discovered by looking at your sitemap. This is a list of pages on your website for Google to crawl.
  • Using the Google Search Console Inspect Tool: As you’ve already been shown, you can also use the inspection tool in GSC to let Google know about your new or updated content.

Will Google’s search results change?

Yes, Google’s search results change based on many factors, including location, personalization, search intent, device, a user’s history, and algorithm changes. Therefore, it is essential to adapt your SEO strategy to these changes.

And there are many more aspects that Google takes into account when drawing the search results for a query. That’s why you see your stats fluctuating in your GSC account.

For example, if one can use a VPN, certain search results may look completely different based on the country where the user is located.

That’s why you also see that many of your ads are personalised based on information that Google knows about you. Google tries to provide you with the most personalised results. That way, they take everything into account.

How long does it take to index a new page or website?

Indexing your new pages or website on Google can take anywhere from hours to days, or even weeks or months. This all depends on whether you are indexing just one page, a few pages, or hundreds of pages.

It can also depend on other factors such as competition for keywords, niche, and many more.

And your page may also be indexed but not appear in search results, which may be because the keyword difficulty is too high.

For example, many of my keywords don’t rank in the search results because the competition is simply too great.

Like the keyword “white hat SEO,” which has a difficulty level of only 41.

But if you look at the SERP competition, only websites with very high authority scores appear for such keywords.

trackingSo if you want to know exactly when Google is indexing and displaying your content, you should use rank Tracking tools like SE Ranking.

By tracking your target keyword from the first day you publish your new content on your website, you will know exactly which keywords are too difficult and which types of keywords your website ranks better for, and you can adjust your SEO content marketing plan accordingly.

Speed up the indexing of your website.

With that, you can also speed up the indexing of your website. Here are six tips to speed up the indexing of your website:

1. Improve your internal link structure: As mentioned, internal links are used by Google and can improve website indexing, new pages, and newly updated pages.

2. Create Google Search Console : By creating Google Search Console, you can use the inspection tool to help Google index your new content or reindex newly updated content.

3. Submit a sitemap to GSC: A sitemap is a list of pages on your website that helps Google index your content. Google makes it super easy to submit your sitemap.

4. Request a URL Inspection: As mentioned, using the inspection tool can help you crawl and index your web page. Absolutely, every time you publish or update your content, you should use the inspection tool in GSC.

5. Update Publish Date:   Every time you run historical optimization, don’t forget to update your publish date. This will inform Google that your content has changed. It also appears in the sitemap.

How often does Google crawl a site?

This depends on many different factors, such as how often you publish or update your content, what your website authority is, and the social signals your website receives. However, you can expect Google to crawl your website anywhere from a few hours to a month.

If your website has not been crawled for more than 30 days, you should definitely start investing in what could be the cause by doing an SEO competitive analysis and  backlink audit.

To see if your website is being crawled or not, you can check “Crawl statistics” in the Google Search Console settings.

How to get Google to crawl your website more often

Of course, you want Google to crawl your website as often as possible without overloading your server or slowing down the loading time of your website.

So here are eight best practises to help Google crawl your website:

  1. Publish more often: The most effective way to get Google to crawl your website is to publish more often on your website, whether it is category pages, product pages, blog posts, or news. The more often you publish new content, the more often Google will try to rank your crawl website.
  2. Perform historical optimization: AKA, updating old content on your website not only helps you increase organic traffic and ranking but also forces Google to crawl your website.
  3. Update your sitemap:  If you use an SEO plugin like Rank Math, your sitemap will be automatically updated every time you publish or update your web page.
  4. Internal links should always be included because they are the primary way Google discovers pages.This is why you should always include internal links on your pages, especially in your body or main content.
  5. Start with link building. Not only internal links are crawled, but also external links. Therefore, the more links you build, the more access points you have to your website from external sources that can be accessed by a Google bot.
  6. Share your content on social media: Google tracks social shares, and if they see high social media activity, they can focus more on your website, including crawling it.
  7. Improve page click depth: If your page click depth is 4, 5, or 6 or higher, Google generally considers the page less important to you and will crawl it less. Try to keep the click depth on all of your pages between 1 and 3.
  8. Increase your server resources: In many situations, crawlability is greatly affected by server response. If you have cheap hosting, Google will most likely crawl your website less often so as not to overload your servers. Therefore, invest in good hosting such as SiteGround, Digital Ocean, or Ezoic.

How often does Google perform algorithm updates?

It seems that Google is making more and more changes year after year. It is estimated that Google changes or tweaks its algorithm about 500 times a year. However, this number could be much higher, and by 2022, Google could make more than 1,000 changes to its algorithm.

Google makes algorithm changes all the time, and they try to improve the relevance of their ranking content as it shows up in search results over time.

How to keep up with Google’s algorithm changes

Obviously, you won’t be able to see all of the changes, as Google doesn’t publicly display every single tweak and change to their search algorithm. However, various websites continue to look for minor and major updates.

Here you will see links to the websites announcing changes to the Google algorithm.

  • Google Search Central Blog (search in the left sidebar)
  • magazine about search engines
  • Country of search engines
  • Moz

Not only that, but if you use an SEO tool like SE Ranking, they also include it in their tool so you can easily compare your ranking, search visibility, and other aspects.

Why does SEO take so long?

It is widely believed that it can take months or years for websites to see results. However, with a good SEO strategy, you can see results within the first few months. It all comes down to the SEO keywords you target, the changes you make, the SEO techniques you use, and, of course, Uncle Google.

It’s important to note that even if you implement all of the SEO best practices, it may take a while for Google to recognise all those changes.

But in general, SEO takes so long due to limited resources that if you can only publish a few articles per month and make only a few changes, then your SEO will take much longer than if you publish tens or even hundreds of articles per month.

So remember that SEO has two sides to a coin: one is you and how well you implement all SEO best practices, and the second is how quickly Google will see this and start recognising you for it!


So, how often does Google update its search results? This really depends on many factors that you can and cannot influence. However, as you’ve seen, there are many different ways to improve your website’s searchability.

So, as you can see from how often Google crawls your website, it comes down to all aspects of SEO, such as technical SEO,  on-page SEO, and content writing SEO.


Some of my links are affiliate links, which means if you buy something, I might get a small commission as a reward for the reference. Of course, I actively use all of these services and products, and I only link to products or services whose quality I am completely confident in! 

Click Depth: Why and How It Matters for a Website’s Pagination and SEO

 Much has been written about on-page SEO factors and how they affect search engine rankings.

Unfortunately, not every article on SEO factors on the page lists click depth or page depth as a ranking factor.

John Muller (Webmaster Trend Analyst at Google) has even described click depth as an important ranking factor for SEO, even more important than URL structure. According to Muller, Google considers the number of clicks from a homepage to your content as the most important SEO ranking factor.

In this article, we’ll understand the concept of click depth in SEO and how it affects your website’s internal linking, pagination, and crawl budget.

Let’s dive in!

What is click depth, and how does it help with SEO?

The term “Click Depth” describes the number of clicks it takes from your website’s home page to navigate to another page.

For example, the page clicked from your homepage has a click depth of one.

In the eyes of Google, a website’s homepage is considered cornerstone material, while every other page is considered essential material for SEO. Therefore, your goal should be to make it easy for users to navigate to the important content of your website from the homepage.

Let’s take an example of a 300-page website to help you understand how the click depth of a homepage affects search rankings.

The anatomy of a 300-page website and its SEO performance

Imagine you have a site with pagination starting at 1 through 300. For this example, let’s assume they are blog posts with unique content. Here, page number 1 is the homepage of the website, and page 300 is the last page of the website.

Now suppose the site consists of pagination, where these pages are connected with a simple “next page” link at the bottom of each blog post. (See image attached below for better understanding.)

From a human point of view, the pagination scheme is simple: you click the “next page” link and you go to blog post number 2. You click “next page” again and go to page 3. To visit each page ( forexample,e 300 times), you must keep clicking “next page” until you reach the page you want to visit. This looks likethea holy grail of website pagination. Is it not?

However, from the crawler’s point of view, the site looks like this:

The image above illustrates the visual representation of a discovery path that a search engine crawler must follow to crawl the entire 300-page website. The tail shown in the diagram is a “tunnel” that represents a long, contiguous series of pages that the crawler must search at a time. Note that for each page, the “next page” link acts as a navigation to the next page. It takes 299 clicks for a user to get to the last page of the website. Google sees this as a click depth of 299 clicks, which is very bad for SEO as it provides a poor user experience for your website.

According to Google, the optimal homepage click depth should not exceed three clicks. This way, the SE crawlers can easily find your website, and your website can have a good crawl budget.

Here’s what Google’s John Muller has to say about the importance of click depth in SEO:

“What matters to us… is how easy it is to actually find the content.” So especially if your homepage is generally the strongest page on your website and it takes several clicks from the homepage to actually get to one of these stores, then that makes it a lot harder for us to understand that these stores are actually quite important.

“On the other hand, if it’s one click from the homepage to one of these stores, then that tells us that these stores are probably quite relevant, and we should probably give them some weight in search results as well.” So it’s more about how many links you have to click through to actually get to that content than what the URL structure itself looks like.

Essentially, if a page takes more than 3 clicks to reach, its performance is considered poor by search engines. Therefore, the pages that are deeper in the silos of your website will have more problems being crawled compared to the pages that have a click depth of one or two.

If the statistics are to be believed, deep pages have a lower page rank because search engines are less likely to find them. Therefore, there will be crawling problems. These pages are less likely to perform and rank compared to the pages that are easy to find from the homepage.

In our example of the 300-page website, the last page has a click depth of 300. The main takeaway from this kind of website pagination is that the traditional form of “next” and “previous” type of pagination is just inefficient. Neither is it good for SEO or the user experience.

If I were to make a list of issues that have “Next” and “Previous” pagination, here are my key points:

When a site’s content is buried deep in the form of links, it sends a bad message to the search engines that the content is not important to users. Hence, bad SEO. Even worse, if one of the links between “next” and “previous” returns an error, crawlers will not crawl the pages that are deep in the pagination. Website visitors do not click until the 300th page or even less than that. That’s a bad user experience. So, how do we improve the click depth of a 300-page website?

Enter the paging scheme for midpoint links.

The midpoint link paging scheme is best for sites with a large number of pages. Here, the pagination for the home page looks like this:

In the image above, 201 is the centre point of the pagination, and this reduces the click depth from 300 to just a few clicks. In addition, this scheme allows a crawler to navigate from any page to any other page in just a few steps.

This is the crawl chart for the midpoint pagination strategy:

Notice how easily your user can go from page no. 2 to the last page of your website. 201. This leads us to an incredible improvement in crawlability compared to the previous “next” and “previous” paging schemes.

What is the relationship between click depth and page rank?

If a website (or homepage) has poor click depth, it can negatively impact search engine rankings.

The reason is simple: Google doesn’t crawl pages that are far from the homepage. As a result, these pages will not be indexed. This affects the rankings because there is little to no traffic on the pages.

The relationship between click depth and page rank is directly related, as both are very important to evaluating the importance of a page. The Page Rank algorithm does this by counting the quality and number of links to the page. On the other hand, Click Depth does this by automatically influencing the Page Rank depending on the number of clicks the Google bot made to find the deep-linked pages of the website’s homepage.

So, how do we improve the PageRank of the 300-page website?

The answer to this question lies in the internal link graph optimization scheme. Regardless of the number of pages, your website can be optimised for PageRank by internally linking the most important pages of your website.

Kevin Indig, VP SEO & Content at, wrote a great article on the optimization scheme for internal linking graphs of a website with more than 1000 pages. Kevin’s article illustrates a TIPR model that dives deep in a Robinhood way to improve the pagerank of bad pages on a website by internally linking them from stronger pages.

What are some strategies to improve your website’s click-through rate?

To improve a website’s click depth, all you need to do is make all your pages accessible within three to four clicks from the home page.

To begin with, this can be done by visualising your website as a tree diagram to understand the overall structure of the website. (See the image attached below for reference.)

Notice how much easier it is to understand the structure of the website when we visualise the tree chart and put it on paper. For large websites, you can improve click depth by internally linking the underperforming pages to the useful pages.

Internal links improve your website’s click depth by:

reducing the number of clicks it takes for a user to reach the page, easing the crawler’s job Redistributing page ranking across the entire website by linking low-performing pages to top-performing pages reducing the bounce rate because your users can easily navigate and access the linked pages In addition to internal links, there are other strategies to improve a website’s click depth:

Sidebars to link the top-performing pages and articles Breadcrumb links to navigate through the previous pages and the homepage Conclusion Click depth (sometimes referred to as “page depth”) should be an important consideration when designing pagination for a heavily structured website. With the right approach, SEO can make the most of Googlebot’s crawl budget, improving the visibility of the site’s content.

Is there another way to improve the click depth of a large website? Let me know in the comment section.

SEO,Which backlinks are best for SEO and which ones should I avoid? [+14 examples] 

It’s no secret that the quantity and quality of your backlinks determine whether your SEO campaigns succeed or fail. But no two backlinks are the same, and tonnes of seemingly small details can drastically affect the value you get from each link. Therefore, today we will look at which backlinks are the best and worst for SEO. 

Which backlinks are best for you? 

Backlinks can make or break your SEOGet lots of good links, and Google will know right away that you are someone whose content people deserve to see. Get lots of spam backlinks and watch your rankings go down. But what makes some backlinks great? 

In general, the best backlinks are relevant “dofollow” backlinks from reputable websites where the link appears in the primary content of the page. While you should aim for high-quality backlinks, you can still build momentum through medium-quality links; avoid low-quality links at all costs. 

Backlinks are used to spread website authority around. High-quality backlinks essentially indicate that the originating website is recommending the destination website. They hint that the destination website is authoritative and of high quality on the topic and deserves more visibility. 

That’s because backlinks act like “votes of confidence.” The quality of the backlink represents the quality of the vote. Together with the number of backlinks you have, this gives Google good insights into the relevance and authority of the linked page. In other words, a lot of low-quality backlinks can strongly indicate that your website does not deserve to be shown at the top. In addition, it can sometimes outright indicate that you are engaging in link schemes aimed at tricking the algorithm. 

On the other hand, having many high-quality votes for Google indicates that you have reached a certain level of credibility in your industry. Your reputation, credibility, and general helpfulness matter to Google, as it focuses on satisfying the end user. By focusing on high-quality backlinks, you almost don’t have to worry about negatively impacting your SEO. In other words, don’t worry if you “didn’t do anything wrong.” 

But high-quality backlinks are not only important for the direct SEO benefits. They can bring you more relevant traffic and open doors for partnerships with influencers and media outlets. This, in turn, can boost all of your marketing efforts as it increases brand recognition. 

Nine common features of high-quality backlinks: 

Backlinks from websites in your niche 

When it comes to backlinks, relevance is key. Since backlinks work like academic citations for your website, it’s always best to get recognised by the experts in your industry. 

For example, imagine that your website is about fishing. Then a backlink from an authoritative website about outdoor living or hunting can be very valuable. This is especially true if the specific content linking to you is about your topic. 

Backlinks from authoritative websites 

While there is no real objective number we can put on a website’s authority, it’s still great to get a backlink from a high-quality website. For example, while it may not be specific to your niche, a backlink from a high-authority media outlet like can still be very helpful. Being featured by such a media outlet is a huge accomplishment, so you should be fairly compensated for it. 

Backlinks from pages with high-quality links 

Another important factor to consider is whether the page linking to you itself has high-quality inbound backlinks. As you know, backlinks are one of the most important ranking factors in Google, and their value carries over everywhere. If your backlink comes from an authoritative web page, you can expect some of that authority to be transferred to you. 

Dofollow backlinks that pass on their full value 

An important factor to pay attention to is whether your backlinks are dofollow or nofollow. Nofollow backlinks still have some value, even if some SEOs disagree and avoid them. However, dofollow backlinks are known to pass on as much of their authority as possible. Therefore, when analysing your backlinks, consider noting which links are dofollow and nofollow. 

Backlinks placed at the top of the main content 

Where your backlinks are on the page also matters. In their Quality Rater’s Guidelines, Google explicitly asks raters to mark the different content sections of web pages. They define each section based on the type of content contained within it. The three types are main content (MC), additional content (SC), and advertising/monetization (ads). Of course, backlinks from the main content area give stronger relevancy signals compared to links from additional content or ads. 

In addition, although not yet proven, there is a possibility that backlinks at the beginning of the content have a little more value than those at the bottom. 

Backlinks with keyword-rich anchor texts 

Backlinks with keyword-rich anchor texts are known to add more value to your pages. Take Google’s original explanation to prove that: 

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.” 

Anchor texts are not as important as they used to be simply because Google is better at understanding the content of a page these days. Yet they still play an important role. A high-quality backlink from an authoritative website with a keyword-rich anchor can be a big boost to your page’s ranking. 

Anchor texts are also an important influencing factor for spam detection. Google can detect backlink schemes that try to trick the system by analysing the website’s anchor texts. Therefore, focus on natural link building without trying to push the boundaries. Your anchor texts should be natural, with the majority being brand anchors or naked link anchors. 

Especially when looking at landing pages, having too many keyword-rich anchors can be a sign of spam. That’s because website owners who normally build backlinks usually don’t like to link directly to sales pages. This is also partly why business blogging is becoming so popular: it allows you to earn backlinks to content others find valuable and pass that value on to important pages through internal links

Backlinks from deep, valuable content 

The more valuable a piece of content is, the more authority the backlinks bring. If a backlink is already receiving traffic from Google, it’s a good sign. For example, if the article linking to you is already at the very top for a competing keyword, you can be sure that the site is considered authoritative. 

Additionally, if that page is already getting a lot of traffic, chances are you’re getting some referral traffic from it because of the spillover effect. 

Last but not least, look for backlinks linked contextually in the text. The sentences around your backlink also provide context to both users and search engines, meaning you benefit from them. Contextual backlinks give the user a reason to explore your content. It can also be a good sign for Google, as it helps the search engine narrow down your topic and determine the exact search intent your post should rank for. 

An example of a high-quality backlink 

Here is an example of a high-quality link I found when analysing the backlink profile for our website. Following the tips from above, I’ll break down what makes this link good. At the bottom, I also indicated how this link could be improved. 

The link in question comes from the respected website, where one of our marketers collaborated with their writers. In it, we shared our thoughts on some great WordPress plugins. Here’s what it looks like: 

Hubspot itself is a very authoritative site. They rank well for tonnes of keywords in the same industry as us, which is why we can assume that Google considers this link highly relevant. 

The link itself is placed very contextually, and the user knows what to expect when they click on it. The anchor text is our brand name, and that’s fine. After all, given the context of the article, it wouldn’t have been natural to force ourselves into a keyword-rich anchor text. 

The page itself isn’t “thin” and has nearly 3,000 words of content. I used this tool to check the word count on the page. Better yet, the link itself appears in the primary content section, so we’re sure it’s sending Google the right signals. 

In addition, many high-quality websites link to the Hubspot article itself: 

There are even 115. 

Finally, the link is also “dofollow,” meaning it passes its full potential value to our page. 

Can this link be improved? Yes, and here’s how. You can see that this link goes directly to our front page. This situation is quite normal, and most of the links you get point to the homepage. Your front page is important because it increases the authority of your entire website. 

But ultimately, you also want to have “deep links,” which refer to pages other than your front page. If the competition for specific keywords is tough, you also need links that point directly to the exact page you want to rank on. 

That said, of course, you can’t always get a direct link to your important pages. If we had tried to “force” our backlink into it, HubSpot might have rejected our contribution. Furthermore, as Google becomes more sophisticated, they might have noticed some poor linking practices. 

That’s why honesty and truthfulness helped us build a better reputation with HubSpot, benefiting our SEO. It’s important to remember that you rarely get “perfect case scenarios” with your links. That is not at all what link building is about. You want a natural and diversified profile with some good links, like the one above. 

In fact, in a way, Google’s algorithms are diligently looking for too many of those “perfect scenarios” because they are a clear indicator of a link scheme. 

Which backlinks are least important to you? 

In general, many SEOs avoid building nofollow links because they consider them unimportant. However, nofollow links aren’t necessarily bad, and to prove it, Google changed the way it treats nofollow links in 2020Therefore, to answer which backlinks are not important to you, should be avoided, or could downright hurt your SEO, we need to look elsewhere. A more truthful approach is to follow Google’s guidelines for determining which links are bad. After all, Google is not against nofollow links. However, they have strict guidelines for other types of links that aim to trick the algorithm. 

As a general rule, you want to avoid low-quality spam backlinks, as they are the least valuable or can hurt SEO. Spam backlinks are generally characterised as being automatically generated; they are often in a different language and appear on spammy websites with sparse or duplicate content. 

Nofollow links are a natural part of the internet for many reasons and can often prove you have value compared to no links or mentions at all. Consider this: a major media outlet like Forbes decides to publish one of your contributions. However, because they are unsure whether your website will be up and running in a year or two, they decide not to click on the link. 

Such a contribution can be great for your overall brand and bring you more exposure and even customers—big rewards in the long run. However, if you look at it through the old-school lens of SEO, as the nofollow link may not be rewarding enough in the short term, you may be missing out on all the other benefits. 

Meanwhile, spammy, bad, and low-quality backlinks are unfortunately inevitable. Almost every growing website gets one at some point. But luckily, Google can detect many of those links using the Penguin algorithm. They often remove them as an influencing factor in the index, and you will not be penalized. This means that they do the “link profile maintenance” for you and don’t directly penalise you if you get just one bad link. 

However, if Google’s algorithm detects after some time that you’re still receiving bad backlinks—and if it can determine whether you’re doing so on purpose—you could be penalized. Your website was flagged as suspicious in the past, and the Google review team (consisting of thousands of human reviewers) was able to take action. This was also known as a “manual action.” 

Today, however, most penalties are automatic and applied once certain criteria in Google’s own algorithms are met. To classify a low-quality link more easily, let’s take a look at its most common characteristics. 

7 common features of low-quality backlinks: 

Links to dangerous or “prohibited” contentA common tactic for lowering a website’s spam score is to generate a large number of links to explicit content that may not be appropriate for all audiences. Avoiding such links is important because they can confuse search engines, causing them to disapprove of your content. These links can be especially harmful if your website is about a YMYL topic

Links from coupon websites 

Free coupon links aren’t necessarily bad for SEO simply because Google can easily find and ignore them. In recent times, Google has been making great efforts to change the way it treats spam on the web, including backlinks. This means that while such backlinks could penalise you in the past, today Google simply tries to ignore such signals. 

thin profile page backlinks 

While not necessarily harmful, profile backlinks don’t do that much for your SEO. In general, profile links can be easily detected and classified by Google, allowing the search engine to simply ignore them. Profile links are sometimes referred to as “pillow links” because some SEOs choose to build them when trying to diversify a company’s backlink profile. The “cushion” in this case refers to the cushioning effect of a cushion, which tries to mitigate the possible negative effects of unnatural link building. However, whether this has been proven to work (especially in the long term) is still largely up for debate. 

Paid links, especially for SEO 

Google is strongly against buying links purely for the SEO value it brings you. In fact, Google is against any link-building tactic where the value revolves around the link itself. Such practises not only attempt to mislead the ranking algorithm, but they also create an unfair environment for competitors and end users. 

Therefore, avoid backlink schemes that promise great results by paying for links. Instead, try to provide real value to the internet and your potential customers. Doing so will not only improve your SEO but your overall marketing efforts as well. 

Private blog networks 

Like paid SEO links, PBN links are one of the big no-nos for search engines. The premise behind a PBN is simple: it is a network of websites owned by a single person or company. PBNs are often kept low-profile to prevent Google’s algorithms from discovering the scheme. This definition alone says enough about whether you need them. While blackhat SEOs have consistently confirmed that PBNs can rank you, these results are often short-lived. Google’s algorithmic updates regularly wipe out the ranking effects of many major and minor PBNs. 

irrelevant, low-quality backlinks 

In general, many low-quality backlinks will not hurt your SEO. That’s because Google would rather ignore low-quality backlinks than penalise websites for them. However, low-quality links also have no positive effect. 

Over the years, Google’s algorithm has progressed in detecting self-serving backlinks that anyone can build. In addition, concern about “negative SEO” is also high in the community. Both factors have pushed the search engine giant to change the influence of low-quality backlinks on website rankings. Instead of penalising websites, they just ignore the links. However, in some extreme cases, a fine is still possible. 

Therefore, avoid building links on irrelevant websites with low-quality content. At best, you’re wasting your time, and at worst, you might get a fine. 

Spam backlinks in other languages 

One of the worst types of backlinks you can get is a low-quality link from another language. Typically, these backlinks are generated in bulk by tools that promise automatic link building. However, these links are often ignored by Google because they have no value. At worst, they can even hurt your SEO. Some popular SEO tools even try to account for such links when calculating your website’s spam scores. 

An example of a bad backlink 

As we mentioned, some spam backlinks are unavoidable, and you have no control over them if an automatic website scraper links to you. No one is “safe” from bad backlinks, and you’re likely to get some at some point. This has already happened to us, and I am happy to explain it for you. In my effort to be transparent with you, I will show you an example of this with our own website. 

Below, you can see that we received a backlink from a “free coupon website.” From the looks of it, I’m sure this link was generated automatically, as countless websites crawl the web and make pages dynamic. 

As you can see, the link is not contextually placed, and there is hardly any content on the page. The content is thin and likely to be duplicated by being scraped from another website. It is also absolutely irrelevant to the topic (“coupon codes” vs. “marketing strategies”). 

Here, you can see that this website is not authoritative in any way. It doesn’t get any relevant traffic from search engines, which is why Google doesn’t consider it an authority on any particular topic. 

In addition, the above link is “nofollow.” Of course, I usually prefer a dofollow link, but in this case I’m happy with the situation. The last thing I want are spammy and irrelevant dofollow links that could potentially harm our site. 

In addition, there are no links pointing to this page either, which means that the PageRank value for the page is very low. 

And to wrap up the breakdown, the website itself is also in no way relevant to us—they are a free coupon website, and we are an SEO tool. The bottom line is that this link is practically worthless. 


To wrap it up, remember that you can quickly judge the quality of a backlink based on how you feel about it. If you’ve earned a genuine backlink and you’re proud of it, Google will likely give you the benefits. Meanwhile, if you know that a particular link is not fair and transparent and only serves your SEO, chances are it is a low-quality backlink. 

A simple technique I use to judge the quality of a backlink is this: Imagine you’re offering SEO services to a client who expects the best from you. Would you be genuinely proud to share the backlink with your client, or would you try to hide it? The answer will lead you on the right track.

Benefits of using a backlink generator

If you want to improve your website’s authority and ranking, using a backlink generator is an excellent option. But before getting into the benefits of backlink generators, read on to learn about some of their features and how you can take advantage of them. To begin with, the services offered by backlink generators are absolutely free. In addition, they provide detailed reports on the blog sites where they are posted.

High-quality backlinks

Getting quality backlinks is crucial to the success of your digital marketing campaign. The idea of joining a high-quality site is not new. Even though it’s not something that occurs naturally, it can have a major impact on the success of your marketing efforts. To create quality backlinks, you should target relevant websites that are likely to be interested in your content. There are several benefits to using a high-quality backlink generator.

High-quality backlinks are crucial for search engine optimization and can help your website rank higher in search results. Google considers high-quality links to be an important part of its algorithm and can help push your site to the top. While most link building efforts are made for search engine optimization (SEO), there are other benefits as well. Links with high-quality anchor text and no spam practises help your website’s ranking on major search engines.

Content repurposing

The benefits of reusing content are obvious. Content reuse is a powerful multiplier of the popularity of your content. Just like doubling a word score on Scrabble, the more your content is used, the more likely you are to be noticed by more people. With that said, here are some of the benefits of reusing content: Read on to learn more about these benefits.

Organic search still accounts for the majority of website traffic.According to a BrightEdge study, 51% of all traffic comes from organic searches. Content repurposing gives your site more exposure to highly targeted searches. It also increases the number of backlinks. However, make sure you choose carefully where to publish your content to get the most value out of it. A reused piece of content should be updated regularly to keep readers interested.

Domain score

There are several reasons why your website needs backlinks, and the most important of these is domain score. Google’s search algorithm looks at how well a website scores compared to the competition. High domain scores mean that a site is likely to rank highly in search results. It’s also a good sign if the content on your site is useful to others. Of course, if your content is useful to others, you will earn links from them.

To calculate your domain score, first consider the number of backlinks coming to your website. The more authority your website has, the higher the score. In general, higher domain scores mean a higher page rank. In addition to improving your domain score, backlinks help increase brand awareness. Consumers make purchasing decisions based on their familiarity with a brand. Therefore, having high brand awareness can result in higher sales.

Government agencies

Getting quality links from dot-gov websites can significantly boost your website’s ranking. While Matt Cutts argues that Google treats government sites no differently than other domains, most SEO professionals disagree. The authority factor of government links gives them an advantage in SEO. There is no definitive answer from Google as to whether or not these backlinks are effective, but the answer is probably yes. Still, there are a few things you should keep in mind.

Guest posting is an excellent way to earn backlinks from government websites. But it’s important to remember that government websites are extremely picky and require your posts to be relevant to their topics. Moreover, government websites more often publish a link to a website that offers a relevant product or service. So if you want to earn a “.gov” backlink, you need to follow these guidelines. You can also use a backlink generator to build government website backlinks.


Using a backlink generator for universities has a number of advantages. The edu backlinks are higher quality and have more authority than other types of links. But creating these links requires some work. The trick is to add value to the link and build a reputation that will increase your link authority. If you’re a student, you’ll probably want a college backlink rather than a non-educational link.

If you are trying to rank on Google, you can use edu backlinks to promote your website. First, post your website on relevant websites and forums. For example, if you own a restaurant in Milwaukee, you could set up a page on your website that lists all relevant edu websites with job openings in the area. However, you shouldn’t just use any site you find online. Instead, you should focus on websites that add value to your customers and visitors.

Keyword stuffing: what is it and why should you avoid it?

 If you think you can get more traffic by indulging in keyword stuffing, you need to rethink your strategy. The driving force behind your website, blogs, and articles is your readers or customers, and keyword stuffing is a cheap tactic to get ahead.

Undoubtedly, keywords have always been a powerful force in digital marketing, but they must be used correctly and carefully. This is because search engines like Google have a clever algorithm that allows them to track any misuse of keywords in your blogs and content, which can lead to “keyword 

What is “keyword stuffing”?

According to Google’s guidelines, “keyword stuffing” is, in simple terms, an unhealthy practise of over-stuffing a web page with random keywords, where the ultimate goal is to manipulate the search engine’s ranking system. Previously, it was easier to manipulate Google’s SERP (search engine results page) and increase the visibility of a web page.

However, search engines got smarter over time, and as a result, they started imposing keyword stuffing fines for abuse. Google has the power to penalise your website by lowering its ranking or even simply removing it from its index.

Examples of keywords

Keyword stuffing is best avoided altogether. However, it is clear that it is still necessary to place your targeted keywords in the content of the website, but be smart about it. Many website owners fail to keep the balance and end up being penalised by Google. Let’s look at the following keyword stuffing example:

Unsurprisingly, both readers and Google won’t be satisfied with this kind of keyword-filled content. Here’s how to identify and avoid some of the biggest red flags:

Types of visible keywords:

  • Unnecessarily repeating words or phrases in the content
  • Adding words that are out of context and irrelevant
  • Insert blocks of the same keyword everywhere.
  • Use keywords that aren’t relevant to the topic of the page.

In addition, some websites try to outsmart the system by stuffing keywords where they are not visible. For example, they camouflage keywords by giving them the same colour as the background of the website or place keywords in the code of the page so that they are not visible to the web visitor. Regardless of these tricks, the search engines can detect them.

So, how do you prevent keyword stuffing and use your keywords effectively? Here’s a list of five ways you can avoid keyword overuse, with more details below:

  • Assign a primary keyword to your website.
  • Keep track of keyword density.
  • Make longer but more relevant content.
  • Use secondary keywords, keyword synonyms, and long-tail keywords.
  • Add the target keyword to page elements.

How to avoid keyword stuffing

1. Assign a primary keyword to your website.

You know what your website or business is about, so it’s time to define the main intent and assign a single keyword that best represents the main topic of the web page along with several closely related search terms.

Keep in mind that you shouldn’t dedicate two of your web pages to a single issue or a single search intent. It is therefore better to go for a new, unique search intent and therefore a new, unique target search term. When you do this, it prevents your pages from competing for a single spot in the SERPs (known as “keyword cannibalization“) and helps search engines get a clear idea of the main topic of the page.

2. Keep track of keyword density.

The best way to create brilliant content is to try to sprinkle the text with the target keyword, but don’t overdo it and cram it. Do your best to only insert the keyword where and when it feels relevant and natural to the overall flow of the text.

Now you may be thinking, “How many keywords are too many in one piece of content?” While the guidelines are flexible on this point, best SEO practises recommend that you maintain an optimal keyword density of around 2% to maintain a healthy ratio of keywords to total keywords.

Bonus tip
If you use WordPress as your CMS, don’t forget to use the Yoast SEO plugin to keep an eye on your keyword density.

3. Create longer but relevant content.

If your content covers the topic in detail, it is more likely to grab the attention of search engines. And if it doesn’t have a lot of text, it can be hard to get traffic. Stick to this rule: the longer a piece of content is, the more room there is to put different relevant keywords, and the less room there is to cram it with keywordsraffic. Stick to this rule: the longer a piece of content is, the more room there is to put different relevant keywords, and the less room there is to cram it with keywords. Expert SEO practitioners try to write at least 300 words in their content to ensure that Google notices and gives it proper SERP consideration.

4. Use secondary keywords.

Don’t hesitate to use the help of the secondary keywords, synonyms, and long-tail variations in your content. When you use such words, it gives search engines additional context that provides more evidence for a web page’s main topic.

Long-tail keywords provide more context and can also let search engines know if your content contains answers to important questions. In addition, using synonymous keywords helps the search engine make sure it’s relevant, and as a result, it can rank your site content higher in search results. The synonyms confirm that you are writing high-quality, relevant content for humans, not machines.

5. Add the target keyword to page elements.

Try to include the target keyword in appropriate places in page elements, such as the page title, meta description, meta title, start and end of text, subheadings, and an alt tag for images. And adding the target keyword to the body of the content and in all metadata fields can lead to the page ranking for the correct target search term in the SERPs.


So make sure you remove keyword overuse and avoid penalties. Take the time to do proper keyword research and focus on creating quality content for your audience. With the tips given, we understand why this, as tempting as it may be, is not the way to go and that there are much better ways to reach a larger audience.

If you need help developing a smarter digital marketing strategy,

Technical SEO specialists experienced in creating scalable processes based on agile methodologies responsible for international SEO strategies. He has a strong analytical approach to online marketing, backed by over 12 years of experience. Formerly associated with IT, motorsport, tobacco, and financial markets He has been building Delante for 5 years, where he is head of the SEO and SEM department.

Why Don’t Most SEO Strategies Work?

There are many reasons why an SEO strategy does not work.

In this article, I think about 10 top reasons your SEO strategy could be missing its mark.

  1. No long-term perspective

Most SEO action plans are defined for a limited period, six months to a year. Many customers feel that there is no need for SEO or maximum maintenance to keep up with the rankings after that period. It’s this short-term thinking that gets website owners caught up in wrong SEO tactics with little result. The right SEO strategy should create “value” over the lifetime of your online business. Is Your SEO Plan the Right Strategy?

  1. Shooting in the dark

Most SEO experts don’t have a good strategy for securing your rankings. What’s amazing is that the client doesn’t think SEO is something they will understand, nor feel they need. This means that your SEO tactics may be darts in the dark in hopes of hitting the bullseye. Do you know and understand the SEO strategies used on your website?

  1. Lack of alignment

Most SEO action plans are inconsistent, lack participation and deep perspective in search engines. Many SEO experts build random links (from relevant sites) to your website, which eventually increase the rankings, sometimes temporarily. But if you want to make a strong link reputation and earn lifelong traffic, good tuning is a must. Is your SEO plan aligned with the new link variables – consistency, relevance, diversity, progression, participation, and age of links?

  1. Play follow the leader

Most SEO action plans follow the leader, i.e., your competitors. Most customers worry too much about the competitors (and their rankings) and less about the “value” they create. An SEO tactic that focuses on chasing competitors is like a dog trying to catch its tail. It always seems close, yet the dog can never see it. Is your SEO plan chasing its tail?

  1. Wrong Expectations

Most SEO action plans make high claims and ranking guarantees. Most customers buy this. The clients who purchase fast or cheap SEO schemes should understand the expectations and results well. If you don’t understand your SEO tactics, how it works, and why, you wish the same. Is your SEO strategy based on wrong expectations from both sides?

  1. Chasing a dream

Most SEO action plans present the vision of tons of traffic coming to your website. Yes, the business will come, but the reality is that doing business online isn’t always easy. It’s about creating value, building a brand, communicating that brand, making the brand visible, understanding your target markets and your customer, and a long-term vision. And this takes time. Is your SEO plan chasing a dream, or is it reality based on real-world business principles?

  1. The bigger, the better

Most SEO action plans focus on the maximum number of web, user, and social communities while building links. And many customers are impressed by the large numbers. You should keep in mind that it is not possible to participate in so many communities simultaneously and for a certain period. So bigger is not always better! Do you have an SEO plan that focuses on “value and participation” rather than numbers?

  1. Forgotten the customer

Most SEO action plans are not customer-focused. If your prospects aren’t getting “value” from your SEO strategy, you’re on the road to failure. Creating value – making that value visible – leads to conversions. Is your SEO plan creating value for your potential clients?

  1. Are all SEO strategies the same?

All SEO experts follow the same guidelines; however, not all SEOs have the right SEO strategy to get closer to your online business goals. So take the time to understand the SEO strategy you plan to implement and why you prefer that SEO plan over others.

  1. The Wrong SEO Strategy

There are no wrong SEO experts, but SEO experts have bad SEO strategies. So hire the expert SEO with the right SEO strategy today!