When to Hire a Professional Copywriter

Help from a professional copywriter

Maybe you think it’s odd that I would be writing about hiring copywriters, but it’s not so out of my scope as a designer. I’ve worked on many projects that I’ve made look great, but the best design in the world isn’t going to sell if the copy isn’t clear, is written poorly with incorrect grammar and punctuation, or isn’t written with the intended target audience in mind.

Sonja Simone on copyblogger has written an excellent post on when it’s better to hire a professional writer. When you add carefully crafted copy to strategic design, it adds up to the best possible combination!

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