What Makes a Logo Memorable?

It’s been said, and I agree, that your brand message should be easy enough for a child or your mother to understand. Applying that standard to the visual mark of a business, designer Alan Ladd shows his 5-year-old daughter logos she’s not familiar with for 5 seconds, then asks her to redraw them from memory. What parts of logos have the most lasting impression for her, and, by extension, to all of us? Check out his video:

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