A recent conversation with a prospect reminded me how effective infographics are at conveying complicated information in an easy-to-understand way. He had information that, if understood correctly by his prospects, would show why using his services would increase their profits. He struggled with the right words to explain to me what that difference was. Finally he said, “If I can just get them to see how much more they would earn with my program, they’d be convinced!”
A picture is worth a thousand words
Studies have shown that people retain information better when it is presented visually as opposed to spoken or written words. Which of the following is easier for you to understand?
“Our domestic students represent 32 states – 23 from Maine, 57 from New Hampshire, 8 from Vermont, 314 from Massachusetts, 19 from Rhode Island, 64 from Connecticut, 39 from New York, 9 from Pennsylvania,…yada, yada, yada.”
Not only can you see at a glance which states are represented, you can also clearly see which are not!
The next time you have complex information you need to share with others, consider using infographics. An infographic will take your data and turn it into information you clients and prospects will understand.
Here are some sites for inspiration: