Before & After: A Case Study
Before
An insurance agency wanted to update their quarterly customer newsletter, which had a dated look, used low-quality clip art, and varied in print quality and color from issue to issue. Most articles were brief and without depth. It was still being printed in only two colors, missing the opportunity that digital printing offers for full-color printing at a comparable cost.
After
Working with a writer well-versed in insurance, the up-dated newsletter has fewer but more informative articles. The new format has a contemporary look and feel. Full-color printing gives it a lively look and offers more options for creating interest and focus for the content. Carefully chosen high-resolution, full color photos complement the articles and add visual reinforcement for the content.
