Is there a science as to why people respond favorably to something that is well-designed? While I would be more than happy to accept all the kudos for creating outstanding design, I can’t take ALL the credit (unless you insist…!).
Our brains have three distinct parts, each with specific functions. Susan Weinschenk (on Twitter @thebrainlady or read her blog) calls these the old, mid and new brains. The old brain is the part that is believed to have developed first in evolution to deal with issues like breathing and digestion. The mid brain controls our emotions, and the cortex, or new brain, is where our reasoning, logic and information processing happens. You are using your new brain right now to read this blog.
We like to think that we make decisions consciously even if we acknowledge we can be influenced by our emotions. But Weinschenk points out, “Most of our decision-making is governed by unconscious processing.”
What does this have to do with design?
