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	<title> &#187; marketing</title>
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		<title>Branding is About Customer Service, Too</title>
		<link>http://jsgraphics.net/blog/2012/01/good-customer-service-is-branding/</link>
		<comments>http://jsgraphics.net/blog/2012/01/good-customer-service-is-branding/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 19:09:23 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=393</guid>
		<description><![CDATA[Last summer my mother moved from her home into an assisted living community. Since her house would be empty while it was being renovated and on the market, I needed to get vacant property insurance, plus renter&#8217;s insurance for the assisted living apartment into which my mother had moved. I called the local insurance agency [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Pay Any Attention to My Web Site</title>
		<link>http://jsgraphics.net/blog/2011/09/dont-pay-any-attention-to-my-web-site/</link>
		<comments>http://jsgraphics.net/blog/2011/09/dont-pay-any-attention-to-my-web-site/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:23:23 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=321</guid>
		<description><![CDATA[In early July, my mother moved from her 55+ community condo into assisted living. And since July, I&#8217;ve been preparing her condo for sale. (Do I know how to have a fun summer or what?) It was entirely re-painted, with new carpeting, all new Energy Star appliances, and shiny new plumbing fixtures installed, among other [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Satisfied Client Is Your Business&#8217; Most Effective Marketing</title>
		<link>http://jsgraphics.net/blog/2011/06/a-satisfied-client-is-your-business-most-effective-marketing/</link>
		<comments>http://jsgraphics.net/blog/2011/06/a-satisfied-client-is-your-business-most-effective-marketing/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 17:37:24 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=302</guid>
		<description><![CDATA[A few months ago I was reading the paper when I saw an ad for my bank offering a free iPad to any new customer who opened a checking account with them. &#8220;Wait a minute!&#8221; I thought, &#8220;I&#8217;ve been a loyal customer of this bank for years!&#8221; I&#8217;ve dutifully upped my minimum balance or signed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chicken Dancing in Paris</title>
		<link>http://jsgraphics.net/blog/2011/05/chicken-dancing-in-paris/</link>
		<comments>http://jsgraphics.net/blog/2011/05/chicken-dancing-in-paris/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:38:27 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=283</guid>
		<description><![CDATA[Tell your story to customers using language THEY understand in terms they can relate to. Incorporate compelling visuals- graphics, video, charts- in your storytelling because pictures can transcend words. Make a real effort to connect with your customers and make them comfortable buying from you.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are you &#8220;Digitally Distinct?&#8221;</title>
		<link>http://jsgraphics.net/blog/2011/02/are-you-digitally-distinct/</link>
		<comments>http://jsgraphics.net/blog/2011/02/are-you-digitally-distinct/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 15:32:59 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=241</guid>
		<description><![CDATA[I was reading an article recently about managing your personal brand on-line and it referenced the Online ID Calculator. The free calculator at onlineidcalculator.com measures your &#8220;Google quotient&#8221; based on how many relevant hits your name receives in a Google search.  While I have Googled myself before, I never  compared how I stacked up to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I Love You Just The Way You Are or, When NOT to Rebrand</title>
		<link>http://jsgraphics.net/blog/2011/01/when-not-to-rebrand-your-business/</link>
		<comments>http://jsgraphics.net/blog/2011/01/when-not-to-rebrand-your-business/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 20:48:40 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=224</guid>
		<description><![CDATA[In my previous post, I highlighted five signs it may be time to rebrand your business. However, there are times when staying the course might be the best course of all. When might a brand makeover NOT be advisable? You have recently rebranded, but now you don&#8217;t like it or don&#8217;t think it&#8217;s working fast [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Ready for a Brand Makeover?</title>
		<link>http://jsgraphics.net/blog/2010/12/are-you-ready-for-a-brand-makeover/</link>
		<comments>http://jsgraphics.net/blog/2010/12/are-you-ready-for-a-brand-makeover/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 16:49:25 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=221</guid>
		<description><![CDATA[It can be difficult this time of year to concentrate on the business of your business. But the new year is just around the corner, and giving some thought now to improving your business in the year ahead will pay big dividends. Branding is sometimes thought of as just the look and feel of a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Tips for a Better Trade Show Exhibit</title>
		<link>http://jsgraphics.net/blog/2010/10/five-tips-for-a-better-trade-show-exhibit/</link>
		<comments>http://jsgraphics.net/blog/2010/10/five-tips-for-a-better-trade-show-exhibit/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 18:35:52 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=192</guid>
		<description><![CDATA[&#8220;Um, so what is it that you do?&#8221; Yikes! This is not the question you expect visitors to ask you at your trade show &#8211; can&#8217;t they see you have a booth with displays and pictures and handouts and swag? What more can you do to get your message across in a way that will [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Stop Exhibiting at Trades Show if You&#8217;re Going to Act Like This</title>
		<link>http://jsgraphics.net/blog/2010/06/stop-exhibiting-at-trades-show-if-youre-going-to-act-like-this/</link>
		<comments>http://jsgraphics.net/blog/2010/06/stop-exhibiting-at-trades-show-if-youre-going-to-act-like-this/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 16:02:23 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=166</guid>
		<description><![CDATA[New England Xpo for Business held it&#8217;s 2010 event on May 18 in Boston. I had attended in 2009 but I decided not to go this year. Big deal, right? But wait&#8230; A week or two after the event, I began to receive follow-ups from exhibitors—emails and direct mail—saying they hoped I had enjoyed this [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ten Tips for Building A Better Web Site</title>
		<link>http://jsgraphics.net/blog/2010/05/ten-tips-for-building-a-better-web-site/</link>
		<comments>http://jsgraphics.net/blog/2010/05/ten-tips-for-building-a-better-web-site/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:44:04 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=156</guid>
		<description><![CDATA[Are you considering updating your business&#8217; web site? What&#8217;s that you say&#8230;you still don&#8217;t HAVE a site for your business? Whether you&#8217;re planning a re-launch or a brand new site, here are some things to consider to create a better experience for visitors and a more successful web presence for your business. Identify What Your [...]]]></description>
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		<slash:comments>4</slash:comments>
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