Posts Tagged ‘design’

The Icy Tale of the Wandering Designer

Thursday, December 18th, 2008

Last Thursday, northern central Massachusetts got slammed by an unexpectedly severe ice storm. Power went out in our neck of the woods around midnight Thursday. All night long all you heard was groaning, followed by cracking that sounded like gunfire, then “tree”mendous roars as the 60-foot tall pine trees and hardwoods in this area and their branches fell. By Friday morning, this is what it looked like outside our door. And it still wasn’t over…every 30 seconds or so you’d hear the ominous crack of a tree or branch as you ran for cover. In fact, I received a glancing blow on my shoulder while I was taking these pics when a large branch fell off a tree right overhead. (OK, I know I should have been more mindful of my surroundings…)

My biggest challenge (besides keeping our house warm and food from defrosting) was how to be able to continue to work. I was very busy and deadlines loomed!

First, the moral of this story is to back up…Back Up…BACK UP!! files to an external hard drive which, of couse, I’d been negligent in doing. So I take apart my desktop system, load it all (so I thought) into the back seat of my car and, as soon as our road was cleared of large debris and barely passable, head off in search of power and an opportunity to move files from my desktop to my external drive, then to my laptop. Down the road, around the downed trees and under hanging wires I drove until I see…lights!! In the church in the center of town! (A parable for the holiday season…? You be the judge!)

After getting permission to set up, I realize I need an extension cord to be able to reach an outlet; back into my car, up the hill, around the fallen trees, under the wires, to get the cord. Reverse the course. Hook everything up the way I think I it was before I disassembled it, and- eureka!- we have lift off! I am thrilled and more than a little smug that I will be able to pull this off after all. When the login window appears, I go to enter my password, but…I forgot to bring my keyboard. Back into my car, up the hill, around the fallen trees, under the wires, to get the keyboard. Stopped by electrician who has come to reattach stuff of an electrical nature to our house, then a neighbor who wants to vent about the weather. Reverse the course. Enter my password…finally! Go to choose all the files I need…no mouse. Now you may be able to do it with just a keyboard, but I am clueless. I sit on the floor and seriously consider buying land in Florida- now. Today. After a long while on the floor, I get back into my car, up the hill, around the fallen trees, under the wires, to get the mouse. Reverse the course.

At long last, mission accomplished. I disassemble my computer, load it all back into my car and head off to that bastion of good coffee and free wireless, a Panera Bread a few towns away. And there is everyone else from, it seems, the entire area who is also without power and self-employed attempting to do the same thing I am. There isn’t a square inch of table space or an empty electrical socket or, it seemed, enough bandwidth to accommodate all of us. *Sigh.* Back into my car, up the hill, around the fallen trees, under the wires, to call it a day. I work by candlelight on my laptop until the battery runs out. As soon as I can get on-line I am seriously looking up Florida real estate. Maybe that’s not far enough south. Maybe Costa Rica…

The next day I am still on my quest to get on-line. Back into my car, down the hill, around the fallen trees, under the wires, I find friends who live an hour away who are happy to let me use their computer to get on-line. Oh yes, and power up my laptop. I am thrilled except I once I get there I can’t remember my password to access my email remotely. Many, many tries. Friends’ ten-year-old is offering suggestions. I finally gain access by typing in the names of every pet I’ve ever had, only to find…mostly spam and, ironically, an opportunity to buy land in Costa Rica. Nothing of substance. I curse all the trouble I’ve gone through to read spam. I save the Costa Rican land deal email.

Back into my car, down the street, up the hill, around the fallen trees, under the wires back home. If the power does not come back on soon I think my head will explode. I work by candlelight on my laptop until the battery runs out.

Day three, back into my car, down the hill, around the fallen trees, under the wires where I pass a small cafe in my town that- miracles of miracles- has power! Lousy food, but power AND fast internet access. I am at peace with the world and Mother Nature (OK, not so much Mother Nature) once again as I spend my afternoon happily catching up on work and email and web browsing and……

We got our power back early Tuesday morning. Others around us have not been so lucky and may be without power until next week; some estimates say even until after Christmas. My husband hasn’t had work since the school he works in is still being used as a shelter. Tomorrow we are supposed to be getting a 6-12″ snowfall, followed by more snow on Sunday along with sleet and freezing rain.

I still have that Costa Rican land deal email at the ready.

How to Hire the Right Designer for You

Tuesday, December 16th, 2008

Have you reached a point where you’re ready to do great things with your business and need the specialized skills of a design professional? How exciting! But what or who exactly should you be looking for? Hiring the best designer for your needs won’t be so intimidating if you just follow the steps below…

Do Your Homework

1. Determine how your design piece will fit in with your overall marketing and sales efforts. Even the best design projects go awry when the purpose of the piece isn’t well-defined or exists simply because “everyone else has one.” A competent designer should be able to assist you if you’re not sure what the best vehicle for your marketing message is, or be able to refer you to a marketing consultant who can help you.

2. Have a budget in mind. Knowing what you are willing to spend on a project will also help you find the right fit. If you don’t have an idea of what something will cost, a reputable designer will help you set a budget for your project based on their experience with similar projects. At JS Graphics, our work is tailored to fit the needs of our clients, so knowing what your budget is helps us determine what can be done for the amount you have available. Contrary to what some may believe, designers don’t ask about budgets so they can spend all the money you have!

3. Get recommendations. Asking associates for a referral for a designer is a good way to begin your search. Most people will be happy to share the name of a designer with whom they had a good experience or about whom they’ve heard good things! You can also find portfolio sites on-line (coroflot.com, carbonmade.com, and designrelated.com are just three) where you can search for designers world-wide.

How To Choose The Right Designer For You

4. Be attentive to the designer’s response and communication. The very first assessment you can make about a designer comes from their responsiveness to your initial query. How long does it take for them to get back to you? Are they timely in returning your calls or emails? This will give you a glimpse into how they run their business and their working style. A designer who does not return you calls promptly may not be sensitive to time requirements you have or may be “out of touch” at critical points during your project.

5. Look at their portfolio. Hiring a designer on cost alone is a great way to be disappointed! Even if you have a limited budget, it’s still important to work with someone whose work you’ve seen and liked. Don’t be overly concerned if they haven’t done the exact type of piece like you’re looking for-if you like what the designer has done for other clients, chances are you’ll like what they do for you, too. It’s all about the problem-solving! Most designers should have a web site that you can view to get a flavor of the type of work he or she does, who they do it for, etc. Not having a web site or portfolio should be a red flag that an individual is not a professional designer.

6. Get a detailed proposal from the designer you’d like to work with. It should address what the deliverables will be, the number of design comps you will see, and how many rounds of revisions are included. It should also detail how billing will be handled, and what instances would trigger additional costs for the project. Other items that you might want to see spelled out in the proposal are usage rights, deposits required, and how additional outside services such as printing or photography will be handled.

7. Decide on a schedule. This is essential if you have a tight time frame, but every project should have milestones, agreed upon by all parties involved, to keep it moving forward. Starting and stopping a project causes lost momentum, and excitement and interest in the outcome wanes. The schedule or time line should also be clear on who will be responsible for reviews and getting revisions to the designer in a timely manner in order to keep the project on track, and when you can expect response from the designer. This is especially important for long-term projects or critical deadlines.

Last But Not Least…Have Fun!

Most designers get into this business because they love what they do…creating terrific work that helps their clients achieve their goals and grow their businesses. When everyone is excited about the project and the relationship, the final results are always satisfying. And if you’re having fun with your designer, then you know you’ve made the right choice!

Rubber ducky, you’re the one…

Thursday, November 20th, 2008

Is this not one of the coolest desk accessories?! I got this spiffy mouse at the Museum of Contemporary Art in Chicago. A tiny rubber duck bobs in a turquoise sea. It’s from Pat Says Now and it’s just one of their many awesome choices for your mousing pleasure. Using it every day reminds me that I have one of the best fun jobs there is! The fact that it drives the cat crazy trying to get to the duck is a bonus, too…

Calling All Movie Buffs!

Friday, November 14th, 2008

If you’re a movie buff, you have to check out this site for the Internet Movie Poster Awards. Apparently they bestow awards for the best and worst movie poster designs, but the real draw is that there’s literally tens of thousands of movie posters (over 23,000 according to the site…I didn’t count to verify!) from the 80s all the way up to current releases. Spend hours searching by year, actors/actresses, directors, top ten box office movies…enjoy!

Color My World

Thursday, November 6th, 2008

Last week I attended a webinar on “Evolving Color Concepts,” presented by Leatrice Eiseman. She’s a consultant to Pantone, the fashion industry, and has written several books on color. Even though I know a fair amount about color already, it was good to review as well as keep up-to-date with current color trends. For instance, those of us of a certain age recall with horror the avocado greens and harvest golds of the seventies!! However, Leatrice made a point of saying in her presentation that avocado has taken on a new elegance, especially as “being green” has given new a meaning  of sustainability and eco-consciousness to the color green. Hmm. Don’t call it avocado and I might be able to consider it, but some color associations may be too hard to break. I like orange and teal (and I even like them in combination) but seeing those two colors together just remind me of HoJo’s, no matter what context they’re in. What colors evoke specific associations for you?

Color trends are important to consider for fashion and cars and such, or if you’re marketing trendy goods or services. But for the rest of the branding identity, print, etc. out there, chasing color trends will only make you look dated in a couple of years…or less.