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	<title> &#187; Boston Ballet</title>
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		<title>Boston Ballet Re-Branding Creates a &#8220;Nutcracker&#8221; Buzz</title>
		<link>http://jsgraphics.net/blog/2009/12/how-did-the-boston-ballet-create-such-a-nutcracker-buzz/</link>
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		<pubDate>Mon, 21 Dec 2009 16:34:56 +0000</pubDate>
		<dc:creator>jody</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Boston Ballet]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Nutcracker Ballet]]></category>

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The headline in the Boston Globe on December 19 said it all: “’Nutcracker’ Boom Means Crunch Time for Patrons”. The article by Geoff Edgers goes on to explain that sales are booming for the Boston Ballet’s Christmas classic “The Nutcracker.” So much so that in five years, the Ballet has gone from being evicted by [...]]]></description>
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