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		<title>Business Books Worth Reading for Your New Year</title>
		<link>http://jsgraphics.net/blog/business-books-worth-reading-for-your-new-year/</link>
		<comments>http://jsgraphics.net/blog/business-books-worth-reading-for-your-new-year/#comments</comments>
		<pubDate>Fri, 07 Dec 2012 15:51:11 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business books]]></category>
		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=597</guid>
		<description><![CDATA[As 2012 draws to a close, it&#8217;s only natural look back on the year &#8211; was it a successful one business-wise&#8230;were goals met or even exceeded? &#8211; and look forward to the coming year with ideas on how to make it even more fulfilling. I&#8217;d like to share some books that have educated and enlightened [...]]]></description>
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		<title>Ever Have These &#8220;Oh @$%$!&#8221; Moments?</title>
		<link>http://jsgraphics.net/blog/ever-have-these-oh-moments/</link>
		<comments>http://jsgraphics.net/blog/ever-have-these-oh-moments/#comments</comments>
		<pubDate>Tue, 20 Nov 2012 21:30:54 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=588</guid>
		<description><![CDATA[Over the years of working on websites for clients, two common &#8220;Oh @$%$!&#8221; moments crop up periodically. They cost businesses time and money, not to mention panic and aggravation, but the good news is that they can be avoided. Oh @$%$! My domain name has expired! You find a great domain name through a registrar like Network [...]]]></description>
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		<item>
		<title>JS Graphics Wins International Davey Award</title>
		<link>http://jsgraphics.net/blog/js-graphics-wins-international-davey-award/</link>
		<comments>http://jsgraphics.net/blog/js-graphics-wins-international-davey-award/#comments</comments>
		<pubDate>Fri, 26 Oct 2012 15:18:49 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Davey Award winner]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=571</guid>
		<description><![CDATA[The winners of The 2012 Davey Awards were announced by the International Academy of the Visual Arts on October 22, and we were very pleased to learn that JS Graphics, Inc.  has been awarded a Silver Award for its logo design for Artigiano, a line of artisan breads from Traditional Breads of Lynn, MA. Traditional Breads wanted a product logo [...]]]></description>
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		<title>4 Web Design Mistakes Small Firms Make</title>
		<link>http://jsgraphics.net/blog/4-web-design-mistakes-small-firms-make/</link>
		<comments>http://jsgraphics.net/blog/4-web-design-mistakes-small-firms-make/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 16:47:56 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web sites]]></category>
		<category><![CDATA[writing for web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=565</guid>
		<description><![CDATA[A web site is no longer optional for small businesses &#8211; it is (or should be!) an important ingredient of your marketing efforts. However, a poorly conceived and designed web site can do more harm than good to your business, with the potential of turning visitors away and toward your competitors. Are you guilty of [...]]]></description>
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		<title>The Recipe for Marketing Success</title>
		<link>http://jsgraphics.net/blog/the-recipe-for-marketing-success/</link>
		<comments>http://jsgraphics.net/blog/the-recipe-for-marketing-success/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 15:51:40 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=556</guid>
		<description><![CDATA[If you ate flour yesterday, an egg today, sugar and salt tomorrow and butter next week, would you have tasted a &#8220;cake?&#8221; Obviously not. Separately, these ingredients taste nothing like what they become when mixed together in the right proportions and baked for the right amount of time. So, if you try email marketing for [...]]]></description>
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		<title>Can I Use A Stock Photo for That?</title>
		<link>http://jsgraphics.net/blog/can-i-use-a-stock-photo-for-that/</link>
		<comments>http://jsgraphics.net/blog/can-i-use-a-stock-photo-for-that/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 14:24:06 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[copyright]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[stock photography]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=541</guid>
		<description><![CDATA[Purchasing stock photos is an affordable way to get images to use on websites and marketing materials. (And in this post, I am referring to artwork purchased legally through a stock photo site, NOT photos taken off web sites or from Google image searches. Photos obtained that way are NEVER OK to use for any [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>How to Commit the Perfect Murder &#8211; of Your Brand</title>
		<link>http://jsgraphics.net/blog/how-to-ruin-your-brand/</link>
		<comments>http://jsgraphics.net/blog/how-to-ruin-your-brand/#comments</comments>
		<pubDate>Tue, 12 Jun 2012 20:14:36 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=534</guid>
		<description><![CDATA[We&#8217;ve all seen folks oblivious to what&#8217;s going on around them. Walking into walls&#8230;ignoring explosions&#8230;they just don&#8217;t pay attention to what is obvious to most of us. Just as embarrassing (at the least) or deadly (at the most) are businesses that ignore their brand. Branding is more than a logo or a mission statement or [...]]]></description>
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		<item>
		<title>What Makes a Logo Memorable?</title>
		<link>http://jsgraphics.net/blog/what-makes-a-logo-memorable/</link>
		<comments>http://jsgraphics.net/blog/what-makes-a-logo-memorable/#comments</comments>
		<pubDate>Thu, 17 May 2012 15:10:10 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=527</guid>
		<description><![CDATA[It&#8217;s been said, and I agree, that your brand message should be easy enough for a child or your mother to understand. Applying that standard to the visual mark of a business, designer Alan Ladd shows his 5-year-old daughter logos she&#8217;s not familiar with for 5 seconds, then asks her to redraw them from memory. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Practical Tips for Hiring the Right Designer for You</title>
		<link>http://jsgraphics.net/blog/practical-tips-for-hiring-the-right-designer-for-you/</link>
		<comments>http://jsgraphics.net/blog/practical-tips-for-hiring-the-right-designer-for-you/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:12:20 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=520</guid>
		<description><![CDATA[Selecting a designer for your firm to work with can be daunting. Some considerations are easy &#8211; you may not like the style of a particular designer, or maybe they are out of your price range. But what are some other things you should pay attention to? Few design examples. Graphic design IS visual communication. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Talking Pictures</title>
		<link>http://jsgraphics.net/blog/infographics-designer/</link>
		<comments>http://jsgraphics.net/blog/infographics-designer/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 17:53:35 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[infographics]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=506</guid>
		<description><![CDATA[A recent conversation with a prospect reminded me how effective infographics are at conveying complicated information in an easy-to-understand way. He had information that, if understood correctly by his prospects, would show why using his services would increase their profits. He struggled with the right words to explain to me what that difference was. Finally [...]]]></description>
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