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		<title>What Makes a Logo Memorable?</title>
		<link>http://jsgraphics.net/blog/what-makes-a-logo-memorable/</link>
		<comments>http://jsgraphics.net/blog/what-makes-a-logo-memorable/#comments</comments>
		<pubDate>Thu, 17 May 2012 15:10:10 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=527</guid>
		<description><![CDATA[It&#8217;s been said, and I agree, that your brand message should be easy enough for a child or your mother to understand. Applying that standard to the visual mark of a business, designer Alan Ladd shows his 5-year-old daughter logos she&#8217;s not familiar with for 5 seconds, then asks her to redraw them from memory. [...]]]></description>
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		<title>Practical Tips for Hiring the Right Designer for You</title>
		<link>http://jsgraphics.net/blog/practical-tips-for-hiring-the-right-designer-for-you/</link>
		<comments>http://jsgraphics.net/blog/practical-tips-for-hiring-the-right-designer-for-you/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:12:20 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=520</guid>
		<description><![CDATA[Selecting a designer for your firm to work with can be daunting. Some considerations are easy &#8211; you may not like the style of a particular designer, or maybe they are out of your price range. But what are some other things you should pay attention to? Few design examples. Graphic design IS visual communication. [...]]]></description>
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		<title>Talking Pictures</title>
		<link>http://jsgraphics.net/blog/infographics-designer/</link>
		<comments>http://jsgraphics.net/blog/infographics-designer/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 17:53:35 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[infographics]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=506</guid>
		<description><![CDATA[A recent conversation with a prospect reminded me how effective infographics are at conveying complicated information in an easy-to-understand way. He had information that, if understood correctly by his prospects, would show why using his services would increase their profits. He struggled with the right words to explain to me what that difference was. Finally [...]]]></description>
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		<title>Panera Bread Networking Story Update</title>
		<link>http://jsgraphics.net/blog/networking-for-business/</link>
		<comments>http://jsgraphics.net/blog/networking-for-business/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 21:00:56 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=496</guid>
		<description><![CDATA[Waaay back in October 2009, I had an interesting networking experience at my local Panera Bread bakery/café, which Ilise Benum of Marketing Mentor wrote about in the Creative Freelancer blog. The following spring, I received a phone call from Panera Bread corporate headquarters saying that they had come across the post. Panera was creating a [...]]]></description>
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		<title>Tip 5 of 5 to Spring Clean Your Web Site- Check Links &amp; Typos</title>
		<link>http://jsgraphics.net/blog/check-for-bad-links-and-typos/</link>
		<comments>http://jsgraphics.net/blog/check-for-bad-links-and-typos/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 17:14:38 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web sites]]></category>
		<category><![CDATA[writing for web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=474</guid>
		<description><![CDATA[Check your links. Do they still connect to the pages you want them to? Are they still relevant? Especially if you link to third-party sites, make sure the page is available with the content on it that relates to your business. Check for typos. Typos can ruin the favorable impression you&#8217;re trying to make on [...]]]></description>
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		<title>Tip 4 of 5 to Spring Clean Your Website- Smile for the Camera</title>
		<link>http://jsgraphics.net/blog/have-an-about-me-photo/</link>
		<comments>http://jsgraphics.net/blog/have-an-about-me-photo/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 13:50:24 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=470</guid>
		<description><![CDATA[Take a look at your &#8220;About Me&#8221; page&#8230;.how recent is the photo of you? Or are there no photos at all? Studies have shown that visitors literally want to see the people behind the business. And, viewers respond more favorably to an image of a face than anything else. Current photos of you and your [...]]]></description>
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		<title>Tip 3 of 5 to Spring Clean Your Website- Check the Copyright</title>
		<link>http://jsgraphics.net/blog/update-your-website-copyright/</link>
		<comments>http://jsgraphics.net/blog/update-your-website-copyright/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 13:59:53 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[copyright]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=467</guid>
		<description><![CDATA[Nothing says there&#8217;s no current information on your site like an out-of-date copyright notice. But more importantly, the copyright exists to protect YOU and the content on your site. It&#8217;s now mid-March; if your copyright still says 2011 (or earlier!), update it today.]]></description>
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		<title>Tip 2 of 5 to Spring Clean Your Website &#8211; Freshen Up Content</title>
		<link>http://jsgraphics.net/blog/keep-web-content-updated/</link>
		<comments>http://jsgraphics.net/blog/keep-web-content-updated/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 14:53:42 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web sites]]></category>
		<category><![CDATA[writing for web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=462</guid>
		<description><![CDATA[Throw out out-dated information and add fresh content. Have email addresses or staff bios changed? Do you offer more services and products or have you discontinued any? Look over your site and save only what still supports your value to your clients, and add new content that visitors will find relevant. A blog or a [...]]]></description>
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		<title>Tip 1 of 5 to Spring Clean Your Website- the Blink Test</title>
		<link>http://jsgraphics.net/blog/web-site-value-proposition/</link>
		<comments>http://jsgraphics.net/blog/web-site-value-proposition/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 16:58:42 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=455</guid>
		<description><![CDATA[Spring is right around the corner, although it seems like it&#8217;s been here for a while already in the Northeast! In anticipation of warm breezes through open windows, here is one tip to clean the cobwebs out of your web site: Take the Blink Test. Look at a page of your web site for 5 seconds, [...]]]></description>
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		<title>Putting the NEW in A Newsletter Re-Design: Case Study</title>
		<link>http://jsgraphics.net/blog/newsletter-design-case-study/</link>
		<comments>http://jsgraphics.net/blog/newsletter-design-case-study/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 21:29:14 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[collateral]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=440</guid>
		<description><![CDATA[An insurance agency needed to update it’s quarterly newsletter for a more informative and contemporary appeal to their customers. Knight-Dik Insurance is a Central MA personal and commercial lines insurance agency. They use a customer newsletter to help keep their customers informed about issues that affect their coverage. Their existing newsletter had not changed in years, and [...]]]></description>
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