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		<title>JCPenny Redesigns Logo and Marketing Strategy Yet Again</title>
		<link>http://jsgraphics.net/blog/2012/01/jcpenny-redesigns-logo-and-marketing-strategy-yet-again/</link>
		<comments>http://jsgraphics.net/blog/2012/01/jcpenny-redesigns-logo-and-marketing-strategy-yet-again/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:32:00 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[commercials]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=408</guid>
		<description><![CDATA[Less than a year ago, JCPenny (excuse me, that&#8217;s lowercase jcpenny now!) rebranded, using the winner of a contest for the logo design. Apparently that didn&#8217;t work out so well for the retailer, because tomorrow, jcpenny will be rolling out yet another re-branding effort. Who would have thought that holding a contest for a re-branding [...]]]></description>
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		<title>Branding is About Customer Service, Too</title>
		<link>http://jsgraphics.net/blog/2012/01/good-customer-service-is-branding/</link>
		<comments>http://jsgraphics.net/blog/2012/01/good-customer-service-is-branding/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 19:09:23 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=393</guid>
		<description><![CDATA[Last summer my mother moved from her home into an assisted living community. Since her house would be empty while it was being renovated and on the market, I needed to get vacant property insurance, plus renter&#8217;s insurance for the assisted living apartment into which my mother had moved. I called the local insurance agency [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top Five Posts of 2011</title>
		<link>http://jsgraphics.net/blog/2011/12/top-five-posts-of-2011/</link>
		<comments>http://jsgraphics.net/blog/2011/12/top-five-posts-of-2011/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 19:13:47 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=388</guid>
		<description><![CDATA[It&#8217;s that time of year, when we look back at the year drawing to a close to see what piqued people&#8217;s interest. These are the top 5 posts viewed in 2011; interestingly, all but one of them had been written before 2011. Logo Design for Dummies &#8211; And Thieves Boston Ballet Re-Branding Leave It To [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Myth: If it’s on the Internet, it is in the “public domain” and can be freely copied.</title>
		<link>http://jsgraphics.net/blog/2011/10/myth-if-it%e2%80%99s-on-the-internet-it-is-in-the-%e2%80%9cpublic-domain%e2%80%9d-and-can-be-freely-copied/</link>
		<comments>http://jsgraphics.net/blog/2011/10/myth-if-it%e2%80%99s-on-the-internet-it-is-in-the-%e2%80%9cpublic-domain%e2%80%9d-and-can-be-freely-copied/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 13:27:35 +0000</pubDate>
		<dc:creator>Jean Sifleet</dc:creator>
				<category><![CDATA[copyright]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[public domain]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=329</guid>
		<description><![CDATA[Today&#8217;s guest blogger is business attorney Jean Sifleet, and she writes concerning the misconceptions about, and the possible penalties for, using content &#8220;found&#8221; on-line. To learn more about Jean&#8217;s firm, visit www.smartfast.com It&#8217;s a common misconception that if you found it on the Internet, it&#8217;s free and you can use it. While information on the [...]]]></description>
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		<title>Don&#8217;t Pay Any Attention to My Web Site</title>
		<link>http://jsgraphics.net/blog/2011/09/dont-pay-any-attention-to-my-web-site/</link>
		<comments>http://jsgraphics.net/blog/2011/09/dont-pay-any-attention-to-my-web-site/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:23:23 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=321</guid>
		<description><![CDATA[In early July, my mother moved from her 55+ community condo into assisted living. And since July, I&#8217;ve been preparing her condo for sale. (Do I know how to have a fun summer or what?) It was entirely re-painted, with new carpeting, all new Energy Star appliances, and shiny new plumbing fixtures installed, among other [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Logo Design for Dummies &#8211; and Thieves</title>
		<link>http://jsgraphics.net/blog/2011/08/logo-design-for-dummies-an-thieves/</link>
		<comments>http://jsgraphics.net/blog/2011/08/logo-design-for-dummies-an-thieves/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 18:26:25 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[fraud]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=316</guid>
		<description><![CDATA[In the past few years, there has been a proliferation of DIY logo sites. Pay a fee, choose an icon from a library, add your business name in a font you like, and presto &#8211; a logo for your company! No annoying designer asking questions about your business and your clients, taking (in your mind) [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Satisfied Client Is Your Business&#8217; Most Effective Marketing</title>
		<link>http://jsgraphics.net/blog/2011/06/a-satisfied-client-is-your-business-most-effective-marketing/</link>
		<comments>http://jsgraphics.net/blog/2011/06/a-satisfied-client-is-your-business-most-effective-marketing/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 17:37:24 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=302</guid>
		<description><![CDATA[A few months ago I was reading the paper when I saw an ad for my bank offering a free iPad to any new customer who opened a checking account with them. &#8220;Wait a minute!&#8221; I thought, &#8220;I&#8217;ve been a loyal customer of this bank for years!&#8221; I&#8217;ve dutifully upped my minimum balance or signed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chicken Dancing in Paris</title>
		<link>http://jsgraphics.net/blog/2011/05/chicken-dancing-in-paris/</link>
		<comments>http://jsgraphics.net/blog/2011/05/chicken-dancing-in-paris/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:38:27 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=283</guid>
		<description><![CDATA[Tell your story to customers using language THEY understand in terms they can relate to. Incorporate compelling visuals- graphics, video, charts- in your storytelling because pictures can transcend words. Make a real effort to connect with your customers and make them comfortable buying from you.]]></description>
		<wfw:commentRss>http://jsgraphics.net/blog/2011/05/chicken-dancing-in-paris/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>April Fool&#8217;s!</title>
		<link>http://jsgraphics.net/blog/2011/04/april-fools/</link>
		<comments>http://jsgraphics.net/blog/2011/04/april-fools/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 14:21:00 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[April Fools Day]]></category>
		<category><![CDATA[spring snowstorm]]></category>
		<category><![CDATA[winter weather]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=269</guid>
		<description><![CDATA[Mother Nature played quite an April Fool&#8217;s Day prank this year on us in the Northeast by dumping up to a foot of snow- 6 inches here in my backyard. OK, MN, very funny- now make it go away! Google&#8217;s been busy today- if you&#8217;re into type, check out Google&#8217;s font joke. Just Google &#8220;Helvetica&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Cards-Tiny Marketing Pieces That Have A Big Impact</title>
		<link>http://jsgraphics.net/blog/2011/03/business-cards-tiny-marketing-pieces-that-have-big-impact/</link>
		<comments>http://jsgraphics.net/blog/2011/03/business-cards-tiny-marketing-pieces-that-have-big-impact/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 14:08:29 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=259</guid>
		<description><![CDATA[In this world of increasing on-line business relationships, e-marketing, and v-cards, you could be forgiven if you think that business cards are passé. But a well-thought out and executed business card can have a big impact on your clients and prospects. I&#8217;ve had prospects call me years after they first received my card because they [...]]]></description>
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