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	<title> &#187; Small Business</title>
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		<title>A Satisfied Client Is Your Business&#8217; Most Effective Marketing</title>
		<link>http://jsgraphics.net/blog/2011/06/a-satisfied-client-is-your-business-most-effective-marketing/</link>
		<comments>http://jsgraphics.net/blog/2011/06/a-satisfied-client-is-your-business-most-effective-marketing/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 17:37:24 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=302</guid>
		<description><![CDATA[A few months ago I was reading the paper when I saw an ad for my bank offering a free iPad to any new customer who opened a checking account with them. &#8220;Wait a minute!&#8221; I thought, &#8220;I&#8217;ve been a loyal customer of this bank for years!&#8221; I&#8217;ve dutifully upped my minimum balance or signed [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Chicken Dancing in Paris</title>
		<link>http://jsgraphics.net/blog/2011/05/chicken-dancing-in-paris/</link>
		<comments>http://jsgraphics.net/blog/2011/05/chicken-dancing-in-paris/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:38:27 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=283</guid>
		<description><![CDATA[Tell your story to customers using language THEY understand in terms they can relate to. Incorporate compelling visuals- graphics, video, charts- in your storytelling because pictures can transcend words. Make a real effort to connect with your customers and make them comfortable buying from you.]]></description>
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		<title>Business Cards-Tiny Marketing Pieces That Have A Big Impact</title>
		<link>http://jsgraphics.net/blog/2011/03/business-cards-tiny-marketing-pieces-that-have-big-impact/</link>
		<comments>http://jsgraphics.net/blog/2011/03/business-cards-tiny-marketing-pieces-that-have-big-impact/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 14:08:29 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=259</guid>
		<description><![CDATA[In this world of increasing on-line business relationships, e-marketing, and v-cards, you could be forgiven if you think that business cards are passé. But a well-thought out and executed business card can have a big impact on your clients and prospects. I&#8217;ve had prospects call me years after they first received my card because they [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When to Hire a Professional Copywriter</title>
		<link>http://jsgraphics.net/blog/2011/03/when-to-hire-a-professional-copywriter/</link>
		<comments>http://jsgraphics.net/blog/2011/03/when-to-hire-a-professional-copywriter/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 21:19:01 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[writing for web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=245</guid>
		<description><![CDATA[Maybe you think it&#8217;s odd that I would be writing about hiring copywriters, but it&#8217;s not so out of my scope as a designer. I&#8217;ve worked on many projects that I&#8217;ve made look great, but the best design in the world isn&#8217;t going to sell if the copy isn&#8217;t clear, is written poorly with incorrect [...]]]></description>
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		<title>Are you &#8220;Digitally Distinct?&#8221;</title>
		<link>http://jsgraphics.net/blog/2011/02/are-you-digitally-distinct/</link>
		<comments>http://jsgraphics.net/blog/2011/02/are-you-digitally-distinct/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 15:32:59 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=241</guid>
		<description><![CDATA[I was reading an article recently about managing your personal brand on-line and it referenced the Online ID Calculator. The free calculator at onlineidcalculator.com measures your &#8220;Google quotient&#8221; based on how many relevant hits your name receives in a Google search.  While I have Googled myself before, I never  compared how I stacked up to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five Tips for a Better Trade Show Exhibit</title>
		<link>http://jsgraphics.net/blog/2010/10/five-tips-for-a-better-trade-show-exhibit/</link>
		<comments>http://jsgraphics.net/blog/2010/10/five-tips-for-a-better-trade-show-exhibit/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 18:35:52 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=192</guid>
		<description><![CDATA[&#8220;Um, so what is it that you do?&#8221; Yikes! This is not the question you expect visitors to ask you at your trade show &#8211; can&#8217;t they see you have a booth with displays and pictures and handouts and swag? What more can you do to get your message across in a way that will [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ten Tips for Building A Better Web Site</title>
		<link>http://jsgraphics.net/blog/2010/05/ten-tips-for-building-a-better-web-site/</link>
		<comments>http://jsgraphics.net/blog/2010/05/ten-tips-for-building-a-better-web-site/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:44:04 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=156</guid>
		<description><![CDATA[Are you considering updating your business&#8217; web site? What&#8217;s that you say&#8230;you still don&#8217;t HAVE a site for your business? Whether you&#8217;re planning a re-launch or a brand new site, here are some things to consider to create a better experience for visitors and a more successful web presence for your business. Identify What Your [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Cookie Cutters are for Baking, NOT for Web Sites</title>
		<link>http://jsgraphics.net/blog/2010/03/cookie-cutters-are-for-baking-not-for-web-sites/</link>
		<comments>http://jsgraphics.net/blog/2010/03/cookie-cutters-are-for-baking-not-for-web-sites/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:20:03 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=132</guid>
		<description><![CDATA[Recently I was asked to review the existing web site of a potential client. It was built using a free site template from a major business software provider, and it had all the tell-tale signs&#8230;generic graphics and an unsophisticated layout, a restrictive and bland content area&#8230;in other words, it could have been any site for [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>KISSing for Good Logo Design?</title>
		<link>http://jsgraphics.net/blog/2009/11/kissing-for-good-logo-design/</link>
		<comments>http://jsgraphics.net/blog/2009/11/kissing-for-good-logo-design/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:54:54 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=110</guid>
		<description><![CDATA[You&#8217;re probably familiar with the K.I.S.S. Principle&#8230;Keep It Simple Stupid. Simplicity is an important design consideration when it comes to logos, too. The most successful logos are simple, memorable, timeless, versatile and appropriate. Simple. When a logo is simple, it is an &#8220;easy read&#8221; and adaptable. Think of the Nike swoosh or McDonald&#8217;s. Besides the [...]]]></description>
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		<slash:comments>0</slash:comments>
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