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		<title>Tip 1 of 5 to Spring Clean Your Website- the Blink Test</title>
		<link>http://jsgraphics.net/blog/web-site-value-proposition/</link>
		<comments>http://jsgraphics.net/blog/web-site-value-proposition/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 16:58:42 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=455</guid>
		<description><![CDATA[Spring is right around the corner, although it seems like it&#8217;s been here for a while already in the Northeast! In anticipation of warm breezes through open windows, here is one tip to clean the cobwebs out of your web site: Take the Blink Test. Look at a page of your web site for 5 seconds, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creative Valentine&#8217;s Day Newsletter</title>
		<link>http://jsgraphics.net/blog/creative-valentines-day-newsletter/</link>
		<comments>http://jsgraphics.net/blog/creative-valentines-day-newsletter/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 14:58:14 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=433</guid>
		<description><![CDATA[I just wanted to share a link here to the Marketing Mix Blog, which this week included my February newsletter, &#8220;Go on a Date With Your Clients and Prospects&#8221; on their list of five creative Valentine&#8217;s Day newsletters. Thanks Ilise Benum and Marketing Mentor!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Go On a Date With Your Clients &amp; Prospects</title>
		<link>http://jsgraphics.net/blog/learn-your-clients-marketing-needs/</link>
		<comments>http://jsgraphics.net/blog/learn-your-clients-marketing-needs/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 18:01:26 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=422</guid>
		<description><![CDATA[If you were getting ready for a first date, you would probably take a shower, splash on some cologne or spritz on perfume, brush your teeth, fix your hair and dress attractively. (If you wouldn&#8217;t do these things, you can stop reading right here, because what follows won&#8217;t help you!) That&#8217;s great &#8211; you want [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>JCPenny Redesigns Logo and Marketing Strategy Yet Again</title>
		<link>http://jsgraphics.net/blog/jcpenny-redesigns-logo-and-marketing-strategy-yet-again/</link>
		<comments>http://jsgraphics.net/blog/jcpenny-redesigns-logo-and-marketing-strategy-yet-again/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:32:00 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[commercials]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=408</guid>
		<description><![CDATA[Less than a year ago, JCPenny (excuse me, that&#8217;s lowercase jcpenny now!) rebranded, using the winner of a contest for the logo design. Apparently that didn&#8217;t work out so well for the retailer, because tomorrow, jcpenny will be rolling out yet another re-branding effort. Who would have thought that holding a contest for a re-branding [...]]]></description>
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		<title>Branding is About Customer Service, Too</title>
		<link>http://jsgraphics.net/blog/good-customer-service-is-branding/</link>
		<comments>http://jsgraphics.net/blog/good-customer-service-is-branding/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 19:09:23 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=393</guid>
		<description><![CDATA[Last summer my mother moved from her home into an assisted living community. Since her house would be empty while it was being renovated and on the market, I needed to get vacant property insurance, plus renter&#8217;s insurance for the assisted living apartment into which my mother had moved. I called the local insurance agency [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top Five Posts of 2011</title>
		<link>http://jsgraphics.net/blog/top-five-posts-of-2011/</link>
		<comments>http://jsgraphics.net/blog/top-five-posts-of-2011/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 19:13:47 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=388</guid>
		<description><![CDATA[It&#8217;s that time of year, when we look back at the year drawing to a close to see what piqued people&#8217;s interest. These are the top 5 posts viewed in 2011; interestingly, all but one of them had been written before 2011. Logo Design for Dummies &#8211; And Thieves Boston Ballet Re-Branding Leave It To [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Pay Any Attention to My Web Site</title>
		<link>http://jsgraphics.net/blog/dont-pay-any-attention-to-my-web-site/</link>
		<comments>http://jsgraphics.net/blog/dont-pay-any-attention-to-my-web-site/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:23:23 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=321</guid>
		<description><![CDATA[In early July, my mother moved from her 55+ community condo into assisted living. And since July, I&#8217;ve been preparing her condo for sale. (Do I know how to have a fun summer or what?) It was entirely re-painted, with new carpeting, all new Energy Star appliances, and shiny new plumbing fixtures installed, among other [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Satisfied Client Is Your Business&#8217; Most Effective Marketing</title>
		<link>http://jsgraphics.net/blog/a-satisfied-client-is-your-business-most-effective-marketing/</link>
		<comments>http://jsgraphics.net/blog/a-satisfied-client-is-your-business-most-effective-marketing/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 17:37:24 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=302</guid>
		<description><![CDATA[A few months ago I was reading the paper when I saw an ad for my bank offering a free iPad to any new customer who opened a checking account with them. &#8220;Wait a minute!&#8221; I thought, &#8220;I&#8217;ve been a loyal customer of this bank for years!&#8221; I&#8217;ve dutifully upped my minimum balance or signed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chicken Dancing in Paris</title>
		<link>http://jsgraphics.net/blog/chicken-dancing-in-paris/</link>
		<comments>http://jsgraphics.net/blog/chicken-dancing-in-paris/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:38:27 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=283</guid>
		<description><![CDATA[Tell your story to customers using language THEY understand in terms they can relate to. Incorporate compelling visuals- graphics, video, charts- in your storytelling because pictures can transcend words. Make a real effort to connect with your customers and make them comfortable buying from you.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Cards-Tiny Marketing Pieces That Have A Big Impact</title>
		<link>http://jsgraphics.net/blog/business-cards-tiny-marketing-pieces-that-have-big-impact/</link>
		<comments>http://jsgraphics.net/blog/business-cards-tiny-marketing-pieces-that-have-big-impact/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 14:08:29 +0000</pubDate>
		<dc:creator>Jody Shyllberg</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://jsgraphics.net/blog/?p=259</guid>
		<description><![CDATA[In this world of increasing on-line business relationships, e-marketing, and v-cards, you could be forgiven if you think that business cards are passé. But a well-thought out and executed business card can have a big impact on your clients and prospects. I&#8217;ve had prospects call me years after they first received my card because they [...]]]></description>
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