Archive for the ‘Creativity’ Category

Three Steps to Thinking Creatively

Tuesday, April 13th, 2010

A lot of folks take it for granted that people in creative professions have a “special gift” for effortlessly coming up with creative solutions. No doubt a certain amount of natural talent is needed for fields like designing, writing, painting, singing, etc., but creativity and inspiration are skills that can be learned.

The fact is, everybody has talent for creativity that can be nurtured and trained. The key to creativity is simple, really: pay more attention to your surroundings, your experiences and your process. However simple it sounds, though, learning how to really pay attention requires energy and action. The following three distinct and definable steps to creativity and inspiration are courtesy of Stefan Mumaw and Wendy Lee Oldfield, authors of Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain.

Step 1: IVE vs. TION

IVE  vs. TIONSometimes we are so determined to be creatIVE that we ignore the process of creaTION. TION requires action! Instead of staring blankly at an empty computer screen or piece of paper, let those ideas being formed and rejected in your brain OUT, no matter how absurd they may seem! Putting them on paper frees up your brain to come up with more new ideas. And some of those seemingly crazy ideas can be the forerunners to more creative solutions.

Step 2: What If??

What  IF??Finding the right answers means asking the right questions. Qualifying questions like “What do you think of…” or “How about…” passively ask for approval and lead to ordinary answers. Instead, try asking (my very favorite question) “What if…?” It is an unqualified question of wonder that opens your mind to think about the extraordinary and the unusual-where creative ideas are often found!

Step 3: Get Psyched

Get  Psyched!If you were planning to run a marathon, you’d train for it, right? Creativity is no different. You can train and stretch your creative muscles same as your physical ones. Engage regularly in exercises specifically designed to get you thinking in alternative ways, showing you opportunities to alter your perspective slightly to find unexpected results.

Have fun, be silly, but most of all, get excited about the chance to be creative!

Cookie Cutters are for Baking, NOT for Web Sites

Thursday, March 4th, 2010

cookie-cutters

Recently I was asked to review the existing web site of a potential client. It was built using a free site template from a major business software provider, and it had all the tell-tale signs…generic graphics and an unsophisticated layout, a restrictive and bland content area…in other words, it could have been any site for any company and was completely unmemorable.

Worst of all, the site had no search engine visibility! Because of the numerous search engine optimization faux pas I discovered in the coding, I was not at all surprised by the business owner’s complaint that no one could find them on the web. Web site templates can be based on outdated code and standards and not built for web accessibility, W3C compliance or cross-browser compatibility.

Further investigation into the “free” website service revealed that users are locked into hosting on the software company’s servers only, e-mail is extra, and should a site grow to more than 5 pages, then additional costs begin to add up dramatically. The bottom line is, the benefits of the free website were skewed toward the software company and not the small business.

In contrast, a custom-designed web site is designed and built around a business’ particular brand and it’s personality, taking into account the purpose and audience of the site. It provides a company with the unique visual appeal that their customers want to see and will respond to. A custom site offers flexibility to incorporate the functionality that the business will need to keep their site growing, useful and productive for years to come. When site issues arise, a client can call their web designer for support. How responsive do you think support for a free site will be, and what are the chances you will speak to the same person every time you call?

Recently, this software company has been running TV ads touting the benefits of using their free site design tools over hiring a professional, alluding that web site designers are unreliable, over-priced and slow. I imagine there are such designers out there,  the same as in every industry, but I know there are many more who will do a wonderful job for you at a fair price and in a timely manner. My blog entry on “How To Hire the Right Designer for You” will give you tips on how to hire wisely.

Even for small sites, custom web site design is really the best option. A cookie-cutter site will never make a business  stand out from its competitors. If a site looks generic and cheap, then so does the business it represents.

Boston Ballet Re-Branding Creates a “Nutcracker” Buzz

Monday, December 21st, 2009

The Boston Ballet

The headline in the Boston Globe on December 19 said it all: “’Nutcracker’ Boom Means Crunch Time for Patrons”. The article by Geoff Edgers goes on to explain that sales are booming for the Boston Ballet’s Christmas classic “The Nutcracker.” So much so that in five years, the Ballet has gone from being evicted by the Wang Theatre for not being profitable enough to seeing scalpers charge double for now-scarce tickets in their new venue at the Boston Opera House. And while I don’t condone scalping, what business wouldn’t want their product or service to have the kind of perceived value that would inspire people to pay MORE?

So to what does the Boston Ballet credit this dramatic turn-around? According to the article, they cite their new branding campaign by Korn Design, including a new web design and targeted advertising. Artistic director Mikko Nissinen, describes the Ballet’s previous brand as a stogy, corporate look that made him think, “What are we, a dancing bank?” Their new visual identity, unveiled earlier this year, is vibrant and geared toward attracting people to become more involved with the Boston Ballet’s programs, studios and community out-reach.

And it seems to be working! While the Boston Ballet is a high-profile example of what a proper re-branding can do, the fact is this approach will work for any business large or small. Expertly executed, branding or re-branding can move your business forward even when the economy is not.It’s a wise investment for the long-term growth of business.  And if you don’t believe me, just try to buy tickets this holiday season to “The Nutcracker!”

Wishing everyone a happy holiday season!

What Makes the New American Express Ads So Appealing?

Friday, December 11th, 2009

I know I’ve talked and tweeted about the recent American Express ads ad nauseum…I love the images, I love the soundtrack, I even love seeing people stop whatever they’re doing to watch when they hear Bach´s Cello Suite No. 1 in G Major, I. Prelude begin. (Thanks to takingcredit.com for that tidbit of information). Or my nephew calling, “Mom, your favorite commercial is on!” when he sees it. Do you get the feeling I like these commercials a lot?

What is it about these particular commercials that captures peoples’ attention? I think it is the way they engage the viewer and listener…you find yourself actively looking for the frowning or smiling image- quickly!- before they move on to the next. The music is a perfect fit to the rhythm of the ads. I find myself looking for smiley and frowny faces during the course of my day.

In the age where folks TiVo programs and in other ways filter out commercials, this is one (of admittedly very few) I’d be sorry to have missed. Are there other ads that you feel strongly about- good or bad?

Fresh-Baked, Half-Baked or Leftover Logos? Which Do You Want for Your Business?

Tuesday, October 6th, 2009

You may have noticed web sites that offer CHEAP! logos for your business, or a logo designed in only two hours. Often for less than the price of lunch, they claim to provide you with a “custom-designed” identity or offer you a choice from the submissions of dozens of designers.

However, if you think about this for more than a few seconds it should be apparent that creating a unique logo with no input from and little or no information about a business is an oxymoron at it’s best. Designing an effective identity for a company involves discovery, research, collaboration between designer and client, and the ability to interpret all of this into a workable creative solution that is uniquely representative of a company. When you remove this crucial interaction from the process, you also remove any hope that the final identity will stand out as the recognizable logo of one business and that business alone. There will be little meaningful flow of ideas between client and designer to create an identity that represents your company better…simply take it or leave it.

And that’s just the beginning. There’s no guarantee that the use of a logo from these sites won’t infringe on intellectual property rights—a company won’t be able to confidently trademark their own logo. There is the possibility that clip art may be used as part or all of the logo, and therefore may show up in other places for far different purposes than to represent the business. There is little protection that an available logo won’t be bought by someone else or altered so slightly for resale that the difference is negligible. Exclusive rights offered for logos will add considerably to the initial cost, and still won’t prevent a slight alteration to a purchased logo design so that it can be offered for sale again!

I received an email recently from one such service with the enticement to sell my “unused” logos for extra money on their site, i.e.; logos I’ve created for my clients that didn’t make the final cut. Leftovers being represented as unique logos to buyers?? I design identities carefully for each of my clients, and while every concept developed cannot be “the one,” they’re definitely weren’t designed with just any old business in mind. I honestly would not even know how to go about designing a generic logo…there is just so much a designer needs to know about the objectives and goals…culture and personality of the business, and the greater understanding that goes with the interchange between company and designer as the identity develops.

A logo is much more than just a pretty picture…it is the visual representation of a business—the face it presents to it’s clients consistently every day in many ways. Being true to that requires so much more than a few dollars, a few minutes on-line and the click of a mouse to fulfill. Isn’t your business worth more than that?

2nd Annual Creative Freelancer’s Conference

Tuesday, August 25th, 2009

I am so looking forward to attending this year’s Creative Freelancer’s Conference in San Diego!

I attended last year’s inaugural conference with a bit of trepidation. Who else would be there? Even though I learned who the presenters would be (professionals like Ilise Benum and Peleg Top from Marketing Mentors) and what topics would be discussed, would they really be helpful to someone like myself who had been in business for 25 years? Would I make friends or would everyone keep to themselves and feel “competitive”?

I’m more than happy to say that my fears were unfounded. There were almost 200 attendees, and everyone was so friendly and supportive, eager to share their experiences, and unafraid to talk about their mistakes. I attended  every seminar, roundtable and informal conversations I could, because it turns out you CAN teach an old dog new tricks! I returned from the conference energized, with new ideas and renewed passion for what I do. (And a fair amount of swag, to boot!)

So I have high hopes for this year’s conference and I’m sure I won’t be disappointed. I’m looking forward to seeing people from last year and making new friends, too! I’m confident that I’ll bring home more new insights and ideas on running my business, with the result that I will be better able to serve my clients and help their businesses grow.

August 13 is International Left-Handers Day

Thursday, August 13th, 2009

Happy Left-Handers Day! And remember, if the left side of the brain controls the right side of the body, then only left-handed people are in their right minds…

Dress Yourself in Your Own Designs!

Wednesday, August 12th, 2009

fabric-patternThis is so cool…Spoonflower, a company in NC, allows users to print their own designs on fabric for a pretty reasonable price (considering you’re getting your very own custom-designed fabric). Just upload a file of your very own design, and they will print as much as you want on a variety of different cloth weights and finishes, using non-toxic pigment inks. They also have a “Fabric of the Week” contest, and the winners’ designed are offered for sale as a limited-edition fabric on their Etsy site.

What would you use your own customed designed cloth for???

JS Graphics Specialty License Plate Design Wins NC Legislative Approval

Monday, August 3rd, 2009
display_nchc_tagThe North Carolina Legislature has recently approved the design by JS Graphics, Inc. for a specialty license plate benefiting the North Carolina Horse Council. This plate will be offered to equestrian enthusiasts throughout North Carolina, with the proceeds providing programs for:
  • Scholarships for students majoring in equine subjects
  • Grants to non-profit horse associations
  • Education for horse care, trail building and maintenance, land management, and show management
  • Keeping members abreast of issues, both within the state as well as nationally, which may affect the horse industry
  • Educating the non-horse owning public about the horse and its importance in the North Carolina economy
  • Encouraging the development of equine-related tourism
  • Maintaining trails throughout the state and working with land managers to ensure access to those trails
  • Providing support to horse rescue and emergency response teams

Pre-sales of these specialty plate are now being accepted, so if you know anyone in North Carolina who would like to show their support for the NCHC, please have them visit here to begin the application process.

How Do You Get Inspired?

Thursday, July 30th, 2009

Thermal pool in Yellowstone

I recently returned from a fabulous vacation in and around Yellowstone National Park…such a different environment from where I spend most of my days, and just breath-taking. Time away from the day-to-day is so important to re-charge our batteries, engage in play instead of work, and, especially for those in creative fields, re-connect with wonder and inspiration. It doesn’t take a week+ vacation to achieve this…a day or even an afternoon away and in a new and stimulating or relaxing environment can feel like a vacation and re-ignite the passion and “what if?” thinking that can get buried under the day-to-day of our working lives.

Sometimes just hearing or reading something can re-invigorate and inspire, and in that vein, I’d like to share this video from Elizabeth Gilbert, author of Eat, Pray, Love. Enjoy, and feel free to comment here about what inspires YOU.