Spring officially began last Wednesday, but you wouldn’t know it here in the Northeast as we prepare for (yet) another significant snowstorm this week! Still, it’s a good time to take a look at your site and clean away some of the cobwebs that have accumulated. To that end, here are 6 tips to make sure your website sparkles:
- The Blink test – Look at any page of your web site for 5 seconds, then close your eyes. Do you remember clearly seeing and understanding what your value proposition to your customers is? People scan a web page for about 5 seconds to find if there is anything of interest to them. If your business’ value is not immediately apparent to your visitors, they will move right along to another site. it’s time to clear out the “junk,” and focus on making your message focused and memorable.
- Freshen up your content – Look over your site and save only what still supports your value to your clients, and add new content that visitors will find relevant. Have email addresses or staff bios changed? Do you offer more services and products or have you discontinued any? A blog or a “News” page is also a great way to add new content on a regular basis. Your visitors AND search engines will love your site for it!
- Check your copyright – Nothing says there’s nothing current to see on your site like an out-of-date copyright notice. More importantly, the copyright exists to protect YOU and the content on your site. It’s now almost April; if your copyright still says 2013 (or earlier!), update it today.
- Smile for the camera – How recent are the photos of you and your staff on your “About” page? What’s that you say – there no photos at all?! Studies have shown that visitors literally want to see the people behind the business. And, viewers respond more favorably to an image of a face than anything else. Current photos of you and your staff on your site boosts visitors’ familiarity and confidence in your business.
- Check links – Do links still connect to the pages and sites that you want them to? Are they still relevant? Especially if you link to third-party sites, make sure the page is available with the content on it that relates to your business.
- Check for typos – Typos can ruin the positive impression you’re trying to make on your website. Instead, they show that you don’t pay attention to details. If you’ve been working closely on your web site, get someone who’s not so involved with the content to look it over with fresh eyes.
Are there other things you do to spring clean your website? Share them here!